Sales figures
Thread Starter
|
Super Moderator
Joined: Jan 2008
Posts: 40,006
Likes: 1,517
From: Maine, Virginia
Sales figures
Pick up sales figures for February 2018 and YTD sales, Jan-Feb.
Pickup Truck Sales Breakdown: February 2018 - PickupTrucks.com News
Pickup Truck Sales Breakdown: February 2018 - PickupTrucks.com News
Fleet Mechanic
Joined: Feb 2007
Posts: 1,652
Likes: 79
From: Mooresville, NC
The F-Series is really all Ford has going for it lately. 21 of 27 Ford Models have year over year sales declines and Ford sales in four out of the five geographic areas they operate in are flat to declining. Multiple Ford models are complete disasters in the marketplace (e.g. Transit) and they need a major overhaul
They just canned corp's "Brand Manager" and I'd expect more firings as they clean out the mess. CEO really is "temporary' --- he needs to go next.
They just canned corp's "Brand Manager" and I'd expect more firings as they clean out the mess. CEO really is "temporary' --- he needs to go next.
Moderator
Joined: May 2005
Posts: 8,209
Likes: 1,225
From: San Antonio, TX
I agree. Ford is a mess. Although the F series is still strong, this CEO, his team and their direction of focus are driving customers away. Just look at the posts here that concern simple warranty repairs or recalls. My educated guess is that Ford isn’t supporting their dealer network when it comes to warranty issues either.
I’ve read that Ford is investing very heavily in “mobility” as the future, rather than retail sales. I think that leased, self driving, electric “smart” cars aren’t going to take over anytime soon. And they certainly never will in the vast majority of “fly over” country. In certain large metro areas that are geographically compact and densely populated, perhaps. But a heavily taxed middle class in smaller towns and cities aren’t going to want to tax subsidize the infrastructure that will make such cars feasible.
The fact that pickup sales are setting records should tell Ford and the other manufacturers something. Americans like big, rear wheel drive vehicles. SUV sales are indicative of this too. Crossovers have all but replaced traditional cars, even though they are morphing into 4 door hatchbacks and wagons, rather than trying to be small imitations of traditional SUVs.
So, my belief is that Ford should make the best vehicles that people want, at a fair price. Ford should strive for unmatched quality control, customer service and satisfaction. I’m concerned that current Ford corporate leadership has lost that focus.
I’ve read that Ford is investing very heavily in “mobility” as the future, rather than retail sales. I think that leased, self driving, electric “smart” cars aren’t going to take over anytime soon. And they certainly never will in the vast majority of “fly over” country. In certain large metro areas that are geographically compact and densely populated, perhaps. But a heavily taxed middle class in smaller towns and cities aren’t going to want to tax subsidize the infrastructure that will make such cars feasible.
The fact that pickup sales are setting records should tell Ford and the other manufacturers something. Americans like big, rear wheel drive vehicles. SUV sales are indicative of this too. Crossovers have all but replaced traditional cars, even though they are morphing into 4 door hatchbacks and wagons, rather than trying to be small imitations of traditional SUVs.
So, my belief is that Ford should make the best vehicles that people want, at a fair price. Ford should strive for unmatched quality control, customer service and satisfaction. I’m concerned that current Ford corporate leadership has lost that focus.
Tuned
Joined: Jul 2015
Posts: 353
Likes: 5
From: N.W. Indiana
I agree. Ford is a mess. Although the F series is still strong, this CEO, his team and their direction of focus are driving customers away. Just look at the posts here that concern simple warranty repairs or recalls. My educated guess is that Ford isn’t supporting their dealer network when it comes to warranty issues either.
I’ve read that Ford is investing very heavily in “mobility” as the future, rather than retail sales. I think that leased, self driving, electric “smart” cars aren’t going to take over anytime soon. And they certainly never will in the vast majority of “fly over” country. In certain large metro areas that are geographically compact and densely populated, perhaps. But a heavily taxed middle class in smaller towns and cities aren’t going to want to tax subsidize the infrastructure that will make such cars feasible.
The fact that pickup sales are setting records should tell Ford and the other manufacturers something. Americans like big, rear wheel drive vehicles. SUV sales are indicative of this too. Crossovers have all but replaced traditional cars, even though they are morphing into 4 door hatchbacks and wagons, rather than trying to be small imitations of traditional SUVs.
So, my belief is that Ford should make the best vehicles that people want, at a fair price. Ford should strive for unmatched quality control, customer service and satisfaction. I’m concerned that current Ford corporate leadership has lost that focus.
I’ve read that Ford is investing very heavily in “mobility” as the future, rather than retail sales. I think that leased, self driving, electric “smart” cars aren’t going to take over anytime soon. And they certainly never will in the vast majority of “fly over” country. In certain large metro areas that are geographically compact and densely populated, perhaps. But a heavily taxed middle class in smaller towns and cities aren’t going to want to tax subsidize the infrastructure that will make such cars feasible.
The fact that pickup sales are setting records should tell Ford and the other manufacturers something. Americans like big, rear wheel drive vehicles. SUV sales are indicative of this too. Crossovers have all but replaced traditional cars, even though they are morphing into 4 door hatchbacks and wagons, rather than trying to be small imitations of traditional SUVs.
So, my belief is that Ford should make the best vehicles that people want, at a fair price. Ford should strive for unmatched quality control, customer service and satisfaction. I’m concerned that current Ford corporate leadership has lost that focus.
None of their other vehicles really can set themselves apart from the competition. In the world of vehicle appliances, the Japanese brands simply do it better with a better reputation.
Thread Starter
|
Super Moderator
Joined: Jan 2008
Posts: 40,006
Likes: 1,517
From: Maine, Virginia
One more thing I would add is aside from the Mustang, F150/Raptor, and Expedition, the Ford lineup largely consists of people moving appliances.
None of their other vehicles really can set themselves apart from the competition. In the world of vehicle appliances, the Japanese brands simply do it better with a better reputation.
None of their other vehicles really can set themselves apart from the competition. In the world of vehicle appliances, the Japanese brands simply do it better with a better reputation.
Senior User
Joined: Feb 2017
Posts: 113
Likes: 0
From: East Tennessee
The top ten vehicles sold for 2017 are as follows:
Ford F150: 896K
Chevrolet Silverado: 585K
Dodge Ram: 500K... then the next 7 are all Japanese..3 Toyotas, 3 Hondas, 1 Nissan.
This surprised me, it's all about the trucks. Top 3 are American, all trucks, but after that..its Japanese vehicles.
Ford F150: 896K
Chevrolet Silverado: 585K
Dodge Ram: 500K... then the next 7 are all Japanese..3 Toyotas, 3 Hondas, 1 Nissan.
This surprised me, it's all about the trucks. Top 3 are American, all trucks, but after that..its Japanese vehicles.
Cargo Master
Joined: Aug 2004
Posts: 2,542
Likes: 22
From: Murphysboro, IL
My mother has a 2014 Escape, it is not near the gas mileage, ride or handling vehicle the Subaru is. I've driven any combination of Ford models made in 4wd in the snow and ice. The first snow we had after we got the Subaru was about 6-7", that thing went better and handled better than any 4wd truck I've ever driven, I couldn't believe it.
So from now one its Ford trucks and Subaru somethings.
Trending Topics
Freshman User
Joined: Jan 2007
Posts: 37
Likes: 0
From: Naples, FL
Most buy what they can afford
I get a kick out of some of these comments. Everyone talks like they walk in and pay cash! 99% of large item purchases are likely based on the size of the payments, who's financing, what's on the lot and how much of a discount the brand is offering. I never heard anybody who ever paid sticker price. The last time I bought a truck, both GM and Dodge (Ram) offered discounted prices that weren't even near the sticker price. Ford when asked to match played with the trade value a bit but beyond that commented that the others knew what their product was worth. The discount was very small. None of these sales reports reflect any of this. The true measure might be the (hated) profits each truck manufacturer earns at the end of a model run.
If you can produce a desirable product that buyers want and not run to the government for bailouts or BK the company, I would say your doing a good job. "Fastest growing brand" is often heard usually by GM or Ram. Sometimes both in commercials shown on the same commercial break. Ford has been on top for forty years! But the fact the others are closing the gap, proves to some that the product must be superior. Ford uses their own money to produce new and desirable products while GM and RAM still try to sell the same old 1950 technology. They're only argument is to drop bricks into a bed or haul a football field load of sod and imply the RAM owner hauled it all in his RAM tough truck.
Bottom line, sure you shop for the truck (or car) you want. But again, it's usually what you have in your checking account that determines what you get. It's easier to flaunt your Subaru or Tundra than admit you can't afford a real truck. That should put some life in this conversation.
If you can produce a desirable product that buyers want and not run to the government for bailouts or BK the company, I would say your doing a good job. "Fastest growing brand" is often heard usually by GM or Ram. Sometimes both in commercials shown on the same commercial break. Ford has been on top for forty years! But the fact the others are closing the gap, proves to some that the product must be superior. Ford uses their own money to produce new and desirable products while GM and RAM still try to sell the same old 1950 technology. They're only argument is to drop bricks into a bed or haul a football field load of sod and imply the RAM owner hauled it all in his RAM tough truck.
Bottom line, sure you shop for the truck (or car) you want. But again, it's usually what you have in your checking account that determines what you get. It's easier to flaunt your Subaru or Tundra than admit you can't afford a real truck. That should put some life in this conversation.
FTE Stories
Ford Trucks for Ford Truck Enthusiasts
AEV FXL Super Duty - the Super Duty Raptor Ford Doesn't Make
Brett Foote
Lobo Vs Lobo: Proof the F-150 Lobo Should Be Even Lower!
Michael S. Palmer
Ford's 2001 Explorer Sportsman Concept Looks For a New Home
Verdad Gallardo
10 Best Ford Truck Engines We Miss the Most!
Joe Kucinski
2026 Shelby F-150 Off-Road: Better Than a Raptor R?
Brett Foote
2027 Super Duty Carhartt Package First Look: 12 Things You NEED to Know!
Michael S. Palmer
10 Most Surprising 2026 Ford Truck Features!
Joe Kucinski
Top 10 Ford Trucks Coming to Mecum Indy 2026
Brett Foote
5 Best / 5 Worst Ford Truck Wheels of All Time
Joe Kucinski
Thread Starter
|
Super Moderator
Joined: Jan 2008
Posts: 40,006
Likes: 1,517
From: Maine, Virginia
I get a kick out of some of these comments. Everyone talks like they walk in and pay cash! 99% of large item purchases are likely based on the size of the payments, who's financing, what's on the lot and how much of a discount the brand is offering. I never heard anybody who ever paid sticker price. The last time I bought a truck, both GM and Dodge (Ram) offered discounted prices that weren't even near the sticker price. Ford when asked to match played with the trade value a bit but beyond that commented that the others knew what their product was worth. The discount was very small. None of these sales reports reflect any of this. The true measure might be the (hated) profits each truck manufacturer earns at the end of a model run.
If you can produce a desirable product that buyers want and not run to the government for bailouts or BK the company, I would say your doing a good job. "Fastest growing brand" is often heard usually by GM or Ram. Sometimes both in commercials shown on the same commercial break. Ford has been on top for forty years! But the fact the others are closing the gap, proves to some that the product must be superior. Ford uses their own money to produce new and desirable products while GM and RAM still try to sell the same old 1950 technology. They're only argument is to drop bricks into a bed or haul a football field load of sod and imply the RAM owner hauled it all in his RAM tough truck.
Bottom line, sure you shop for the truck (or car) you want. But again, it's usually what you have in your checking account that determines what you get. It's easier to flaunt your Subaru or Tundra than admit you can't afford a real truck. That should put some life in this conversation.
If you can produce a desirable product that buyers want and not run to the government for bailouts or BK the company, I would say your doing a good job. "Fastest growing brand" is often heard usually by GM or Ram. Sometimes both in commercials shown on the same commercial break. Ford has been on top for forty years! But the fact the others are closing the gap, proves to some that the product must be superior. Ford uses their own money to produce new and desirable products while GM and RAM still try to sell the same old 1950 technology. They're only argument is to drop bricks into a bed or haul a football field load of sod and imply the RAM owner hauled it all in his RAM tough truck.
Bottom line, sure you shop for the truck (or car) you want. But again, it's usually what you have in your checking account that determines what you get. It's easier to flaunt your Subaru or Tundra than admit you can't afford a real truck. That should put some life in this conversation.
Senior User
Joined: Feb 2018
Posts: 133
Likes: 0
IMO Brand loyalty is a thing of the past (some truck guys might disagree!)
After over 40 years of Ford trucks in 2007 I bought a Tundra, and now am looking to replace it (would like a back seat) I would buy another Tundra in a minute BUT Toyota has not keep up with the competition. The F150 is a better truck right now so I will be ordering one. I hope it will prove to be as reliable as the Tundra has been.
Our second car is a Honda CRV when we bought it I looked at all of the small SUVs and choose the one that I thought was best. I think I am fairly typical of modern new car shoppers.
I do like to purchase vehicles where the manufacturer at least makes something in my country. (Canada)
After over 40 years of Ford trucks in 2007 I bought a Tundra, and now am looking to replace it (would like a back seat) I would buy another Tundra in a minute BUT Toyota has not keep up with the competition. The F150 is a better truck right now so I will be ordering one. I hope it will prove to be as reliable as the Tundra has been.
Our second car is a Honda CRV when we bought it I looked at all of the small SUVs and choose the one that I thought was best. I think I am fairly typical of modern new car shoppers.
I do like to purchase vehicles where the manufacturer at least makes something in my country. (Canada)
Freshman User
Joined: Jan 2007
Posts: 37
Likes: 0
From: Naples, FL
"tseekins" Not at all. I have owned many more Chevy's (at least ten) than Fords. I've owned various other GM products, three Pontiacs and even a Buick for a few years. Also, a few in the foreign category, a Volkswagen, a Volvo and a Acura Legend. I was trying to comment on what the post was about. "Sales figures". I got a bit off point with the part about commercials but I was trying to explain why articles like this which generate replies that one company is somehow superior to another based on sales figures is flawed. Also how competitive car sales are and the lengths manufacturers go to influence buyers. The stats the article mention are built and shipped units. A recent local Chevy TV ad mentioned tremendous discounts on Silverado's. In the fine print at the bottom, barely visible was the disclaimer "on all remaining 2016 vehicles". Not that Ford don't have the same problem from time to time.
Fact is, there is a high level of equality in vehicles these days. As for styling, it's impossible to call out the name of any brand without looking at the badge. And, the real reason people buy one brand or another, is usually final price (payments) and how nice the sales person is to you. Also, a very large portion of vehicles built these days go to rental and leasing companies who buy strictly on bulk orders and bid pricing directly from manufacturers. I would guess our local county has a fleet of over 1000 vehicles and by observation 99% of them are Fords and come from one local dealer. That's just one county! (I think the other brands they use are impounds?)
But I have to ask you? Why do you advocate Ford going to Korea and knock them for going to China? I want them all to be built here, in the USA!
Fact is, there is a high level of equality in vehicles these days. As for styling, it's impossible to call out the name of any brand without looking at the badge. And, the real reason people buy one brand or another, is usually final price (payments) and how nice the sales person is to you. Also, a very large portion of vehicles built these days go to rental and leasing companies who buy strictly on bulk orders and bid pricing directly from manufacturers. I would guess our local county has a fleet of over 1000 vehicles and by observation 99% of them are Fords and come from one local dealer. That's just one county! (I think the other brands they use are impounds?)
But I have to ask you? Why do you advocate Ford going to Korea and knock them for going to China? I want them all to be built here, in the USA!
Thread Starter
|
Super Moderator
Joined: Jan 2008
Posts: 40,006
Likes: 1,517
From: Maine, Virginia
"tseekins" Not at all. I have owned many more Chevy's (at least ten) than Fords. I've owned various other GM products, three Pontiacs and even a Buick for a few years. Also, a few in the foreign category, a Volkswagen, a Volvo and a Acura Legend. I was trying to comment on what the post was about. "Sales figures". I got a bit off point with the part about commercials but I was trying to explain why articles like this which generate replies that one company is somehow superior to another based on sales figures is flawed. Also how competitive car sales are and the lengths manufacturers go to influence buyers. The stats the article mention are built and shipped units. A recent local Chevy TV ad mentioned tremendous discounts on Silverado's. In the fine print at the bottom, barely visible was the disclaimer "on all remaining 2016 vehicles". Not that Ford don't have the same problem from time to time.
Fact is, there is a high level of equality in vehicles these days. As for styling, it's impossible to call out the name of any brand without looking at the badge. And, the real reason people buy one brand or another, is usually final price (payments) and how nice the sales person is to you. Also, a very large portion of vehicles built these days go to rental and leasing companies who buy strictly on bulk orders and bid pricing directly from manufacturers. I would guess our local county has a fleet of over 1000 vehicles and by observation 99% of them are Fords and come from one local dealer. That's just one county! (I think the other brands they use are impounds?)
But I have to ask you? Why do you advocate Ford going to Korea and knock them for going to China? I want them all to be built here, in the USA!
Fact is, there is a high level of equality in vehicles these days. As for styling, it's impossible to call out the name of any brand without looking at the badge. And, the real reason people buy one brand or another, is usually final price (payments) and how nice the sales person is to you. Also, a very large portion of vehicles built these days go to rental and leasing companies who buy strictly on bulk orders and bid pricing directly from manufacturers. I would guess our local county has a fleet of over 1000 vehicles and by observation 99% of them are Fords and come from one local dealer. That's just one county! (I think the other brands they use are impounds?)
But I have to ask you? Why do you advocate Ford going to Korea and knock them for going to China? I want them all to be built here, in the USA!
That is a very good question that I really didn't give much thought to until now. My thought process was, Daewoo is building a decent little car for GM. It's cheap and quite cheaply built but it's stylish, sells quite well and it seems to be quite reliable. So, why does Ford think that they can build the Fiesta and turn a profit when they've already determined that they can't turn a profit on the Focus? The two primary Korean players in the market are building incredible cars right now with amazing warranties and they are packaging all of this in a quite an affordable and attractive line up. Of course Ford can't compete. They can't match the price for options and they refuse to match that warranty and or the quality. The Focus up until 2011 has been a CR best buy for safety and reliability. Quirky transmission shifting issues with electrical and electronics issues have hurt it's great reputation. We were going to get one as a runabout, not any more.
As for the Focus going to China; The Ranger and Bronco and are moving into the Wayne, Mi plant where the Focus is was being built. It just burns my butt a bit to see another model going south or overseas for production.
Thread
Thread Starter
Forum
Replies
Last Post
less
Manitoba / Saskatchewan Chapter
4
Apr 8, 2009 02:25 PM
fordtruckman
General Automotive Discussion
23
Sep 29, 2006 09:06 AM