Negotiating a price
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New User
Joined: May 2016
Posts: 19
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Negotiating a price
I have seen quite a bit of people asking for assistance in buying a truck in way or another and thought it might be a good idea to offer some advice from the experienced members on negotiating a price. I will start out by saying I think invoice price is a fair deal all the way around. In addition, I am confident that anyone can get invoice price on a new vehicle with the possible exception of some hard to find models like a Raptor. But anything else, it works pretty easy to say you will pay invoice minus any rebates and every dealer I have worked with (and I have worked with over 100 as I was a vehicle buyer for my company). This applies to all manufacturers too (Honda, Toyota, Chevy, etc). I know there is some other advice as well as this was discussed in another thread a little, but I wont steal their thunder!
Senior User
Joined: Jun 2009
Posts: 174
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From: Central Florida
All I care about is the difference figure that I pay. I don't care how they get to it. I obviously do some research prior to setting foot on the lot and I have a number in my head that I can live with and go from there. I don't fret over what I pay over or under invoice. $400 - 500 doesn't matter all that much to me over a couple three years of ownership. I get what I want and move on.
New User
Joined: Feb 2016
Posts: 7
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From: outside Boston
Don't be in a hurry.Negotiating is easy if you do your homework.They like to throw all kinds of numbers at you and try to confuse you.After a good month of "doing my homework " I traded in my 2015 XL 2wd with no options for a 2016 2.7 XLSport4x4 RC with 101a package.Pretty much all the options I want. First thing is what's my trade-in value (NADA) and have a firm price knowing their going to low ball me.Second what's this new vehicle worth when I build it on Fords website.I now have a baseline MSRP with Fords incentives.I went thru my place of employment for company discount Tru Value price which happened to be more then $5000 below MSRP.I now know what I can buy that truck for,my trade-in value,amount I'll need to finance at 60 months down to monthly payments.The dealer actually came in close to $6500 below MSRP with trade-in on the low side by about $1000
Postmaster
Joined: Jun 2014
Posts: 2,775
Likes: 7
From: Lewisberry, Penn
Trade in will always be low, we work with wholesale values. Anything over wholesales comes from our desire to sell the new truck. Also, if we don't want your trade, it really doesn't matter what even wholesale is. If you're in the great white north, a FWD purple SUV isn't something we want. Trucks hold value better, and it's very rare that we send an inspectable truck to auction. I frankly try to keep trade at wholesale and just work down on the new vehicle. If you don't want to trade at my wholesale figure, than anything more you get just comes off the new deal anyway, so just keep the darn thing and sell it yourself. This way you can't say you weren't getting a good deal, I just thought your baby was ugly.
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