Less bluff more guts
Given how much more intimidating the new Ford trucks are than the 2005's, I gotta say they are more bluff than truck. I suspect the2014 F150 is half the 2005 F150 and a quarter of the 1996 F150.
It sure ain't what I need in a truck.
I have seen 3-wheeled trucks that are 10 times the truck that the new buck is.
Ford, here is one user that wants more guts and a whole lot less bluff.
No need to copy the fluff that Chevy and Dodge build.
Many of us are big enough in real life, completely secure about who we are. We don't need an imposing vehicle to impress anyone.
How about a pickup built for milage and utility with a bit of off-road clearance that looks like a pickup truck instead of a Freightliner?
Welcome to FTE. Your V-6 in the '05 sure wasn't the engine that the 300 was but, overall the truck was much better built.
I've owned three 80's model F-150's, a 4x2 and two 4x4's. I've had two 300's and a 351.
My 2011 would easily pull any of those trucks backwards, gets phenomenal MPG's, is comfortable as all get out and is practically maintenance free in comparison.
The next gen F-150 will continue these fantastic attributes, I'm certain of it.
More horsepower is not the best.
No need to command the highway or pass at 80 MPH.
120 HP and the ability to haul 2000 pounds without sagging under the weight would be good.
Good milage unloaded but still can still work when needed.
Must go at least 250,000 miles reliably.
Nothing flashy, more John Deer and less luxury SUV.
A truck for actual farmers and carpenters.
You don't usually see them on dealer lots, as half ton trucks are seen as lifestyle vehicles nowadays, most people want the soft sprung luxury models and are willing to pay extra for those features. To get a stripped work truck you would likely have to order it that way.
As for the low box sides vs high box sides, I actually liked the high box sides of the '04-current F150's. As a contractor I would like to take tools in the box sometimes rather than hauling the trailer everywhere. In the newer F150's I could get any of my tools in the box and close the tonneau cover. Pre 2004 that was not possible. Even in my 2014 F350 I get annoyed with the low box sides though I know they are low for 5th wheel towing purposes.
Another reason I like the high box sides and lack of accessibility from the side is it reduces the scratches and damage from people who can't seem to use the tailgate for loading...

Demographics are changing... In these parts, the number of farmers and carpenters who drive plain jane trucks are a minority...most of them are driving luxury vehicles.
I know cars and pickups are just four-wheelers. So I both chuckle and wince when I see some looser trying to push a granny out of the left lane by intimidating her with his big plastic grill just 2 feet from her bumper. The problem is this is so pervasive nowadays that the automakers are cashing in by offering massive plastic grills on every car, not just pickups. Why do Ford and others offer vehicles that encourage people to road-rage? Why do people want vehicles that make them bullys on the public right of way?
I guess it is just a fact of life that everyone wants bigger and flashier and no one understands that crash force is proportional to mass times speed squared. That means that a crash at 70 mph roughly doubles the force from a crash at 50 mph. That means crash test data is sort of meaningless. Crash test dummies drive at safe speeds. Us people drive like idiots.
I don't want a race car V10 in my pickup. A V8 isn't really all that desirable. I don't need to pass the driver that is already 10 over the limit. I just want to cruise at the speed limit and don't need to get to cruise speed in any particular hurry. I sure hope the nut-jobs in Detroit don't have a V12 on the drawing board!
Air conditioning and a good heater are mandatory. Legislated safety features must be present. A sound system is nice. Can we disable the seat-belt beeper while driving around the ranch? Can we disable the annoying LEDs and lights when we want to enjoy the darkness in a national park? Can I please lock my doors while the engine is running?
So all us ardent fans of flash should wise up and demand sensible styling and sensible utility from Ford.
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First, trucks and cars today require a larger radiator surface, as the engines are more powerful, more complex, and the modern coolants less efficient.
Second, a flatter evenly sculpted front end is better for pedestrian impact testing, as it better distributes the impact on a body.
Finally, if you look at the front end of a new truck next to an older one, you'll notice the bumper extends significantly lower and the air diffuser extends extremely low below that (which is where a lot of the oversize look comes from) . That's both for aerodynamics and so the bumper of the truck is more likely to match heights with the bumper and side impact beams of a car.
That's apparently a major problem, as truck bumpers tend to ride over car bumpers, which creates worse crashes, as the truck loses most of its braking ability from having the front end lifted and neither vehicle ends up properly engaging their crumple zones. The end result is a greater propensity towards injury or death.
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This made me chuckle, though it makes sense...lol
This all sounds perfectly sensible at first glance.
But consider these:
Lower air scoop may be good for milage at 8o mph, but where is my ground clearance when I need tp park in the ditch or cross the pasture?
The bumper is bolted to the frame, which is higher than the nonexistent car bumpers.
Just as a train always wins with a F150-550, a F150-550 always wins with a pedestrian. Flattening the front end only means more head injures than broken legs.
Tell them to go back to the drawing boards.
Scuse me, just got a call for accident with injuries.. more later.
No need at all to have a tall full size pickup, you are not going to take it off road on serious jeep trails (too long of a wheelbase and way too long of a wheelbase), and other than to psychologically make up for a lacking of a certain part of a male's autonomy on certain people, I can't see any logical reason for a tall full size pickup that is actually used as a "tool" to get a job done.
David
Beware of the customer that drinks the company cool aide.
Do the engineers have any more "logic" for huge grills?
Is it an arms race to a V16 1000 HP engine?
If people want speed and power, they should become F35 pilots.
They should definitely avoid driving stupid, with assistance from the car makers.
The cars ads even advocate in ads, passing on a blind curve on a hill or using the highway as a racetrack.
My last F150 was rated to tow 11,200 lbs from a 365 HP turbocharged V6. In fact cooling was an issue even with the "huge" grill and radiator up front. One time my coolant temps hit 243 degrees trying to muscle up a hill. The truck did fine, but a smaller radiator wouldn't have done well at all. In fact we've seen more than a few people with that same engine having problems overheating towing campers up mountain grades on the freeway. It may not be a V8, but it's a modern powerplant that makes far more power than just about anything on the road 30 years ago. Heat output is directly related to horsepower output. You may not need a huge radiator cruising unloaded on the freeway, but hook up something heavy and go up some hills and you just might.
My old '88 was considered as a cheap POS by the people who wouldn't let go of the past. Now it's revered as a well built tank. Got news for ya, it wasn't all that. In fact, it was a high maintenance pig, but at the time it was normal and accepted.
My dad's '76 F-150 was perhaps the best truck he ever had. Solid, well built and beautiful. It had a handful of issues though. 12 MPG's highway for starters and very limited payload / tow rating as compared to todays trucks. It literally had just one half of the towing and MPG's of my 2011 truck.
Ford builds a truck for every purpose and most every budget.










