Article & '04 Rebates
http://www.detnews.com/2003/autosin.../b01-141478.htm
To quote:
In addition to traditional advertising, Ford is working with dealers across the country to stage a "national F-150 sales day." The sales promotion is likely to happen in September when dealer lots will be stocked with the new truck.
Ford also plans to offer incentives on the new F-150 as soon as the truck goes on sale. Typically, automakers try to sell new vehicles at full list price for a period of time before offering discounts.





