New Ford Ranger or New Ford Bronco; Which Would You Choose?

By -

New Ford Ranger

Let’s play a game where we, as enthusiasts, get one day to run the Ford Motor Company. During our time behind the big desk, sitting next to Mark Fields, we are told that we can put a vehicle into production if we want. The only rule is, we can only choose one vehicle to enter production for sale in the United States. Which one do you choose?

New Ford Ranger 2_Front 3qtr

Obviously, as enthusiasts, it’s going to either be the Ford Ranger or the Ford Bronco. Some of the most popular stories on this very site are about these enthusiast vehicles. There’s the forbidden fruit Ford Ranger, which Ford doesn’t sell in the United States but makes available elsewhere.

Then there’s the out-of-production Bronco. Ever since an April Fool’s Day prank grew legs, images have been floating around the Internet for years of a Bronco based on the Atlas concept.

2015 bronco 600

From a production standpoint, it’d be a lot easier to put the Ranger into production in the United States, since it’s already being built elsewhere in the world. The only problem is the pesky 35% Chicken Tax, but hey, we’re only in charge for a day so it’s not our problem to worry about!

The Bronco is a bit more of a challenge. Production details would need to be worked out, and the entire vehicle would actually have to be designed. Would it retain it’s body-on-frame architecture, even though modern SUVs have almost entirely gone to unibody? Would it retain its two-door layout? Decisions, decisions.

Head over to the forums or in the comments and let us know what you’d choose. If you were in charge for the day, would you order the Ranger or Bronco into US production, and how would you do it?

Chad Kirchner is a regular contributor to Corvette Forum and Ford Truck Enthusiasts, among other auto sites.

Comments ()