New Ranger Brings ‘Built Ford Tough’ Innovation to Midsize Trucks
Ford answers the call from truck customers looking for an affordable, rugged, and maneuverable midsize pickup that’s Built Ford Tough.
Ford today reveals the all-new 2019 Ford Ranger for North America, bringing midsize truck fans a new choice from America’s truck sales leader – one that’s engineered Built Ford Tough and packed with driver-assist technologies to make driving easier whether on- or off-road.
Production begins late this year at Ford’s Michigan Assembly Plant as customer demand is growing for midsize trucks. U.S. sales are up 83 percent since 2014 as a new generation of midsize truck buyers seek more maneuverable, fuel-efficient pickups.
The 2019 Ford Ranger answers the call with an all-new midsize pickup featuring a new exterior design, chassis and powertrain developed specifically for North American truck customers. Powerful and strong, with a high-strength steel frame, Ranger is equipped with a proven 2.3-liter EcoBoost engine mated to the only 10-speed automatic transmission in the segment.
“Ranger has always held a special place in the hearts of truck fans,” said Hau Thai-Tang, Ford executive vice president, Product Development and Purchasing. “The all-new Ranger is designed for today’s midsize truck buyer, delivering even more utility, capability and technology for those who blend city living with more off-the-grid adventures on weekends.”
Ranger comes in entry-level XL, mid-level XLT and high-level Lariat trim series with available Chrome and Sport appearance and FX Off-Road packages, and in SuperCab or SuperCrew cab configurations.
Built Ford Tough
Built Ford Tough is engineered in Ranger’s DNA – from its high-strength steel frame backbone to its frame-mounted steel front and rear bumpers. Ford engineers put Ranger through the same torture testing as the legendary F-150 goes through.
Even its design is tough. Ranger’s muscular body features a high beltline that emphasizes strength, while a raked grille and windshield provide an athletic appearance – designed to aid in aerodynamics and reduce wind noise. Short overhangs are functional off-road for clearing obstacles.
From the rear, the Ranger nameplate stamped in the tailgate conveys strength, and the tailgate itself is designed to handle people and cargo. A rugged steel bumper with an available integrated trailer hitch receiver helps make towing campers, ATVs or watercraft a breeze.