Midsize Pickup Truck Sales Skyrocket in July

By Jerry Perez - August 9, 2016

The midsize truck segment sales of 8,973 units not only helped the pickup truck segment stay afloat, but it salvaged new vehicle sales as a whole for the month of July. Yet, I wonder, where’s Ford at?

According to TTAC, the midsize truck segment skyrocketed up to 29% in June, which singlehandedly elevated the pickup truck segment a whopping 3% overall to a lukewarm 17%. As you’d expect, the typical players in the segment contributed greatly to those figures, but there’s one name that you most likely didn’t expect—the Honda Ridgeline.

For one reason or another, the Ford Ranger still hasn’t come to the States and is losing serious ground against its competitors. The Toyota Tacoma alone owns 44.4% of the segment’s sales year-to-date, and and the Chevy Colorado and GMC Canyon twins keep posting month-over-month gains, and the Nissan Frontier making a heroic comeback and taking nearly 21% share of the segment.

Could Ford be too late to the party once they finally make up their minds? While fuel cost fluctuations will still favor the sale of midsize trucks, it’s no secret that buyers are feeling much more comfortable buying full-size trucks and SUVs today than they did three or five years ago. On the other hand, the boom in small and medium size businesses also fuels fleet sales of midsize trucks.

In the game of truck sales, only time will tell…