Trying to use the Bronco build & price configurator today? You may have to try a few times to build your Bronco or Bronco Sport.
As reported yesterday, Ford’s official 2021 BroncoBuild & Price Configurator went live today. And like everything with the all-new Bronco and its smaller Bronco Sport sibling, EVERYONE is interested. So much so that as I’m typing this, you may see the above error screen when you try to build your Bronco.
In short, Bronco Fans, you broke the internet.
The good news is that these timeouts seem to be temporary, and I’m sure Ford’s IT department is working overtime today to make sure everyone can tinker with the options.
We’ll be breaking down the full pricing and package details shortly in another article, but the two highlights that I saw are that Sasquatch Package is less than $4,500, and if you upgrade to the larger 2.7L V6 EcoBoost engine option, the 10-speed auto is standard. In other words, you don’t have to pay extra for the transmission on top of paying for a more expensive engine option.
Michael S. Palmer began his career assisting and developing content for Academy Award-winning and studio-based film and television producers. He has been a professional writer since 2008, when he joined the Writers Guild of America West (WGAw). As a journalist and Content Editor/Manager, he has covered numerous emerging imaging, theatrical exhibition, home entertainment, and automotive technologies. He currently spends his days creating original content at the Internet Brands Automotive Group for some of the world's largest online automotive communities, including Ford Truck Enthusiasts, CorvetteForum, ClubLexus, AudiWorld, and LS1Tech. He still owns his first car, a 1987 Mercury Cougar; adores driving his Boss 302 Mustang; and recently teamed with Chevrolet Performance, Holley, Magnaflow, Eaton, Wilwood, Michelin, Chemical Guys, and Summit Racing to build his first project car. Installing an LS3 E-ROD Connect & Cruise system into a 1992 Buick Roadmaster Estate Wagon made his eight-passenger wagon faster than a C5 Corvette to 60mph and 50 state emissions legal. His wife and daughter are very patient.
