I made about 70% of my lifetime income from Ford Motor Company. I was lucky enough to have been on board at what I consider the renaissance of the marque when the Taurus was first introduced. Prior to that I had spent a decade of hard lessons with Chrysler and GM. I have never purchased anything but a Ford truck when buying new for myself or family. When you get to my advanced stage of life and something has never let you down it is easy to stay loyal because they have been loyal to me. There is a reason Ford has the truck market's top spot for all these years.

 

it is not so much loyalty as it is common sense.
loyalty is continuing to buy poorly made products because eventually they may make a good one.
buying something that does not constantly break is just plain old common sense.

 

N/M........

 

I after years have given up on Ford trucks. Owning 80s & 90s truck they were very costly to own. Most was small things but enough small things adds up. I have owned Chevys & Dodges both used as the with the Fords. I have to say both the Chevys & Dodges have given me much less issues & have been much cheaper to own.
But I wouldn't buy a new or newer used Chevy or GM because of their politics & being part owned by the Government.
So I agree with Tom. Sadly Fords haven't given me good service for the money.
I own a 73 Galaxie 500 that I really like & has given me few issues. In fact far less than any of the Ford trucks. I must admit the Ford trucks that gave me very good service were Rangers but Fords better ideas stopped their production.
Over the years Ford has been famous for stopping production of things that were TOO SUCCESSFUL or trouble free in my opinion.