The F-150 is the King of V6 Light-Duty Truck Sales
If you were alive in 1967, you might remember LBJ being president, Elvis Presley marrying Priscilla Wagner and 6-cylinder-powered trucks selling like crazy.
If you’re reading this right now, commit this to memory: This is the first time in 47 years that a pickup manufacturer has had a 6-pot engine retail sales rate as strong as Ford’s: 57+ percent. That January and February 2014 figure for the F-150 is split between the 3.5-liter EcoBoost V6 (46) and the naturally aspirated 3.7-liter unit (11).
But that’s nothing new.
The Blue Oval ‘s best-selling rig has been behind more than nine-tenths of the 600+-percent increase in retail registrations of V6 light-duty trucks in the past three years. In 2013, Ford sold “78 percent of all V6-powered half-ton pickups, according to data from Polk.” Almost half of its F-150s packed sixes up-front. That’s especially impressive when you consider that, in the last 36 months, none of Ford’s rivals have passed a 20-percent take rate for V6s in half-ton models.
For the 2015 F-150, Ford will introduce a third 6-cylinder engine in the form of the 2.7-liter EcoBoost.
Doug Scott, Ford Truck marketing manager, says, “Just five years ago, you would have had a hard time making a case for V6 truck engines. Not today.”
For more memorable details, read the the press release below.
photos [Ford 1 and 2]