The truck of choice
Ford's F-Series trucks remain the dominant vehicle for American buyers time after time. Last year Ford's pick-up trucks accounted for more than a million units of the company's total sales. To put that into perspective, that is one F-Series truck sold every 29.3 seconds. The sales momentum has continued into 2019, with Ford again ahead of its rivals.
Ford's truck is federally approved - quite literally
As America's most popular vehicle, Ford's F-150 is a crucial element of how Americans move about and do business. You could say that it, quite literally, is a rather important gear in the U.S. economy. Even Mike Pence approves of the F-150's status as America's truck of choice, as can be seen by his thumbs-up attitude behind the wheel of one.
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Ranger doing its bit
Ford sold 278,898 pick-up trucks in the first quarter of this year. That represents a 4% increase over 2018. Although the F-150 remains the volume king, Ford's smaller trucks have also contributed handsomely. The new Ranger, in its first quarter on sale, totaled an impressive 9421 units.
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A pretty truck that works for living - too
Ford's F-150 sold 214,611 units by the end of Q1 this year. It accounts for the bulk of Ford truck sales. But why is the F-150 so popular? Simple: it combines the traditional F-Series workhorse values and capability, with modern comfort and convenience features. And it can haul big rigs and loads.
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Sometimes, you need a six-tire truck
Ford's secret with F-Series is the sheer diversity of options it offers customers. For those who need a true heavy-duty working truck, there is the F-450 dually. Powered by an immensely powerful turbodiesel V8, it cranks out 935lb-ft, which is more than adequate for any load you wish to haul.
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Massive towing ability
Ford's F-450 can haul really big rigs thanks to its enormous V8 diesel engine. The tow-rating classifies at a very impressive 34,000 lb. That is the kind of workhorse ability which means you very rarely need to do two journeys with an F-450 when the requirement is moving a heavy load from one place to another.
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Back to basic options
Huge F-450s aside, Ford's F-Series truck portfolio also offers value orientated options. The most basic F-150 can be had without alloy wheels or shiny chrome styling details. Just some honest steel wheels and a black plastic grille. The kind of features which you don't mind scratching-up a bit in the work yard, on the ranch or traveling around a construction site.
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America's favorite vehicle can be a sports-truck too
Heavy hauling F-450s, urban-friendly Rangers and an F-150 for every occasion. And then Ford also produces the high-performance truck with really no rival in sight. The F-150 Raptor is a dedicated fun truck, one which serves no other purpose than its status as a halo model which delivers peerless driving pleasure.
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Trucks that gain from technology upgrades
With Ford's trucks accounting or more than half of all its vehicle sale in America, the bulk of Dearborn's engineering resources are allocated to F-Series. That means these vehicles are first among equals when Ford has new technology to deploy. Technology such as collision avoidance autonomous driving capability - because when you are hauling a rig, and something unexpected happens, you want all the help you can get.
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