The Ford F-Series is America's best-selling truck, Ford retail sales grow at double the industry pace, the Transit is the best-selling van, and other highlights from the Ford Q4 2024 sales results.
Intro
Today Ford released their Q4 and full year 2024 sales results. It was another banner year for the automaker. The F-Series extended its best-selling truck streak to 48 years. Bronco and Expedition sales soar. Electrified vehicle sales set another record. And in total Ford sold more than 2 million vehicles in 2024. Lincoln also got in on the act with its best sales year since 2007. There is a lot of news to sort through, so let’s get to it.
1. F-Series Is America’s Best-Selling Truck For 48th Straight Year
This is the least surprising while simultaneously being the most impressive piece of news. The Ford F-Series has taken the crown of being America’s best-selling truck for the 48th straight year. Total F-Series sales were up 21 percent in Q4 2024. We have all gotten used to the F-Series coming out on top, but we should take a moment to recognize how incredible this streak is.
2. Ford Retail Sales Grow at Double the Industry Pace
Ford sales increased by 9 percent in Q4 2024. For the full year of 2024 Ford sold 2,078,832 vehicles. That is a full year sales gain of 4 percent. The total automotive industry increased sales by 2 percent in 2024. That means that Ford outpaced the industry by double. As a result, Ford market share expanded in 2024.
3. Ford Explorer Is America’s Best-Selling Three-Row SUV
In 2024, Ford sold a total of 194,094 Explorers. That was enough to make it America’s best-selling three-row SUV. Speaking of SUVs, Expedition sales were up 6 percent for a total of 78,035. Bronco family sales -- which includes both the full-sized Bronco and smaller Bronco Sport -- ended the year with a total of 233,873 sold. Q4 sales were especially strong with 62,568 Broncos and Bronco Sports sold, a 38 percent increase. For the year, Ford sold 771,042 SUVs.
4. Ford Is Number 1 in Commercial Vehicle Sales
Ford U.S. Class 1 – 7 commercial truck and van share grew to 41.2 percent. That puts Ford as the number 1 seller of commercial vehicles. Super Duty sales ended the year strong with a Q4 sales increase of 30 percent compared to Q4 2023. For the year Super Duty sales were up 14 percent compared to 2023.
5. Ford Transit Is America’s Number 1-Selling Van
In 2024, Ford sold 152,738 vans. That is an 18 percent gain compared to 2023. In Q4 alone, Ford Transit sales increased by 24 percent with sales of 38,457 units. These figures mean that the Ford Transit was America’s number-one-selling van.
6. Ford Number 1 in Hybrid Truck Sales
Ford collected quite a few sales titles in 2024, and here is another one. They are by far the number one seller of hybrid trucks in America with a 76 percent segment share. The company sold 187,426 hybrid vehicles in 2024. That is a 40 percent increase compared to 2023. The F-150 Hybrid was America’s best-selling hybrid truck with sales of 73,845 trucks. A 47 percent increase. The Maverick hybrid was the second best-selling hybrid truck with 68,752. That is up 31 percent and marks a new record.
7. Ford’s Electrified Vehicles Set New Records
With the strong hybrid sales, it should not be surprising that Ford also set new electrified vehicles (HEV, PHEV and electric) sales records. A total of 285,291 electrified vehicles were sold in 2024. That is an increase of 38 percent compared to last year and outpaced both GM and Stellantis. In 2024, every Ford EV set a new sales record. Mustang Mach-E sales were up 27 percent for a total of 51,745. In Q4 alone sales hit 16,119 vehicles, which made it the second best-selling electric SUV in America behind only the Tesla Model Y. F-150 Lightning sales totaled 33,510, a 39 percent increase. E-Transit sales were 12,610, a whopping 64 percent gain.
8. Lincoln Achieves Best Retail Sales in 17 Years
We can’t forget about Lincoln, as they also saw a banner year in 2024 with their best retail sales numbers in 17 years. Total Q4 sales were up 35 percent. For the year sales increased by 28 percent with a total of 104,823 vehicles. Lincoln sold 10,241 Nautilus models in Q4 which was an 88 percent increase compared to Q4 of 2023. For the year, Nautilus sales climbed 50 percent on sales of 36,544. That makes it the best-selling Lincoln model. The 2025 model year Aviator has started strong with Q4 sales of 7,778 which is a 32 percent increase.
Images: Ford
