Automotine News March 28:
LOS ANGELES -- Facing pricing pressure from domestic automakers willing to place cash incentives on their full-sized pickups, Toyota Division has added a nationwide $1,000 spiff on the just-launched 2007 Tundra.

The new incentive can only be applied to help a customer with a vehicle trade-in allowance, said Denise Morrissey of Toyota. Dealers do not have to spend the entire $1,000; they can offer it how they see fit, Morrissey said.

Toyota already has incentives of up to $2,000 cash back on the Tundra, which vary by model and region. The standard cab Tundra has as much as $2,000 cash back, depending on the region. The extended cab model has up to a $1,000 spiff. The Crew Max model has no incentives, and the trade-in assistance is not applicable on that model, Morrissey said.

Toyota Financial Services also has special APR and lease rates for customers with Tier 1 or Tier 2 credit ratings.

The trade-in incentive is effective through the end of April. The other incentives are expected to stay in force next month as well.

Is the Crewmax even available yet?

 

hmm.... interesting thats for sure...

 

They have no choice, especially with the domestic auto makers offering mega deals on everything. The Tundra costs $1000's more than the comparable trucks from Ford, GM and Dodge. And Dodge alone is offering as much as ten grand off certain models, because they have a huge 180 day supply of unsold trucks. The industry average supply is 30-60 days.

 

The spike in fuel prices isn't helping the truck/SUV market either IMHO.

 

look at the title of this thread, the truck has been out for a couple of months with the possibility of not even having all the models available yet. its not like its been a year and have posted losses.
if they dont take the reigns on the full size market im sure they will be ok, with the rest of there lineup.

 

How much have they sold so far,? want to know.