This shows some promise for plans to build up 'aftermarket' offerings before the Bronco even gets released, so it can better compete with Wrangler.

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https://media.ford.com/content/fordm...rd-ranger.html

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FORD PERFORMANCE AND ARB TO CO-DEVELOP OFF-ROAD PARTS ...

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• Ford Performance and ARB 4x4 Accessories are teaming up to develop components for Ford off-road enthusiasts
• All-new winch-capable front bumper for the North American Ford Ranger is the first component from the collaboration, bringing even greater capability to the adventure-ready Ranger
• A dealer-installed option, the winch-capable bumper will be available in 2020 from Ford Performance Parts for $1,495 MSRP

DEARBORN, Mich., Oct. 31, 2019 – Ford Performance and ARB 4x4 Accessories today announce a collaboration that will design and develop off-road accessories and vehicle recovery parts for Ford off-road enthusiasts, starting with a winch-capable front bumper for Ford Ranger.

“For Ranger customers who want the ultimate adventure gear, a Ford Performance collaboration with ARB is a dream come true,” said Eric Cin, global director, Ford Vehicle Personalization and Accessories. “With 45 years of design and engineering experience in the overlanding and rock-crawling world, ARB is bringing additional options for Ranger customers looking to make their truck even more capable.”

Additional components designed to work with other Ford trucks and SUVs will be announced soon. ARB is known for aftermarket parts that include bumpers, roof racks, snorkels, air compressors, lighting and more.

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