WITH BIG LEAD HEADING INTO FOURTH QUARTER, FORD F-150 LOOKS TO TOUCH DOWN AGAIN AS TOP TRUCK

One year after launch, the 2009 Ford F-150 is outselling competitors by a wide margin and is well on its way to being America’s best-selling truck for the 33rd consecutive year. The 2009 Ford F-150 builds on this legacy of leadership with unsurpassed fuel economy, towing confidence, safety and a host of technology and innovations.

SALES AND SHARE LEADERSHIP

• Ford F-Series share for September is 40.6 percent, outselling the Chevrolet Silverado by more than 14,000 units and outselling the Silverado and GMC Sierra combined by more than 7,000 units; overall F-150 leads by more than 66,000 units vs. the industry
•  Calendar year-to-date F-Series share of 35.6 percent is up almost 5 percentage points year over year
• With those numbers in the books, Ford F-Series is three-quarters of the way to becoming America’s best-selling truck for the 33rd consecutive year and America’s best-selling vehicle for the 28th consecutive year

QUALITY

• Winner of the J.D. Power and Associates IQS (Initial Quality Study) and APEAL (Automotive Performance, Execution and Layout) awards for Light-Duty Pickups
• Consumer Reports "Recommended Buy"
• Highest-quality F-150 ever, with the lowest TGW (Things Gone Wrong) and highest TGR (Things Gone Right) scores of all time as measured by the Global Quality Research System survey

CUSTOMER SATISFACTION

• Customer Satisfaction for F-150 currently stands at 84 percent, up 7 percentage points over last year

AWARDS
Most honored pickup truck of 2009 with 25 major awards, including:

• Motor Trend Truck of the Yearâ„¢
• Named North American Truck of the Year at the 2009 North American International Auto Show (NAIAS)
• Named "Truck of Texas" by the Texas Auto Writers Association (TAWA)

FUEL ECONOMY

• The Ford F-150 line boasts improved fuel economy of 8 percent overall, including 12 percent on the 5.4-liter versions
• Unsurpassed fuel economy in the light-duty pickup truck segment with EPA ratings of 15 mpg city and 21 mpg highway

SAFETY

• America’s safest full-size pickup truck with 5-star frontal- and 5-star side-impact crash test ratings, the highest possible scores from the National Highway Traffic Safety Administration (NHTSA)
• "Top Safety Pick" award from the Insurance Institute for Highway Safety (IIHS)
• More standard safety content than any other pickup, including Safety Canopy® side-curtain air bag rollover protection system; new "K-bag," a front seat dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact; Trailer Sway Control and AdvanceTrac® with Roll Stability Controlâ„¢ (RSC)

CAPABILITY

• Reinforced best-in-class position by achieving class-leading status with every cab ““ Regular, Super Cab and SuperCrew
• Increased maximum towing capability to 11,300 pounds
• Increased maximum payload capability to 3,030 pounds

VERSATILITY

• SuperCrew increased by six inches and has flat-load floor
• Best-in-class box access with tailgate step and side access step
• Unsurpassed towing confidence with standard Trailer Sway Control and available Integrated Trailer Brake Controller

TECHNOLOGY/INNOVATION

• SYNC: Industry-exclusive, voice-activated, hands-free, in-vehicle communications and entertainment system offers even more functionality for the 2009 model year with 911 Assist and Vehicle Health Report
• SIRIUS Travel Linkâ„¢: When combined with voice-activated navigation provides users with a suite of data services, including real-time traffic, coast-to-coast weather conditions and fuel price information for more than 120,000 gas stations
• SIRIUS Satellite Radio: Broadcasts over 130 digital-quality channels, including 69 channels of 100 percent commercial-free music, plus exclusive channels of sports, news, talk, entertainment, traffic, weather and data
• Ford Work Solutions: A suite of industry-first features and technological tools that provide the connectivity, flexibility and security to conduct business right from the cab
• EasyFuel®: This capless fuel filler is a North American industry-exclusive feature that uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap
• Tailgate Step: This industry-first feature allows customers easier access to pickup beds with a simple-to-use step that stores neatly into the tailgate
• Trailer Sway Control: Detects sway and applies engine and braking countermeasures to stabilize the vehicle-trailer unit
• Trailer Brake Control: A system that can, during a sway event, apply brakes to the trailer to help stabilize it