Question of the Week: Do You Care About Resale Value?

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2018 F-150 Diesel

Did resale value play a factor in your last Ford truck purchase? If so, to what extent?

The odds are that if you have a television, you’ve seen automotive commercials talking about resale value. Resale value has grown to be a hot topic that automakers and media alike focus on when discussing a new vehicle purchase. But after speaking with friends who recently purchased a new vehicle, they admitted they didn’t do any resale-value research before buying their new ride.

When the Ford F-150 and Super Duty were introduced with aluminum bodies, some people expected that resale values would be high since, unlike steel, the aluminum body of the newest F-Series pickups would not rust – in theory. The lack of rust should lead to a longer lifespan, as anyone who has owned an older truck knows. Rust can kill a vehicle far quicker than any basic mechanical issue.


With that all in mind, we come to our newest “Question of the Week.”

Last time you shopped for a new Ford truck or SUV, was resale value one of your concerns? While few people own a vehicle for the entirety of its useful life, others simply want to own them for a few years, or even lease them for two or three. Depending on the buying scenario, resale value can play a huge, or very little factor.

Chime in with your thoughts on the forum. >>

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