Keep an eye on Official Ford, Lincoln & Mercury Owner Site | Personalized Owner Information | FLMowner.com. I keep my service records there and they offer coupons for serveral dollars off. Back in June they had a coupon for a transmission fluid change and filter, not flush, for $199. I had it done, I could tell some differerence. I had to laugh as my 08 is an early Job 1 and had the external tranny filter. According to the coupon it included filter change, so they had to change that also being the external filter.....The service manager was pretty good about it, he said "well we win some and then we lose some".