Your right! I rechecked their price and my math, but no matter how you slice it, Post Apple is charging near 10 dollars a pound! I guess it's like with anything though, if you buy quantity you always get a better price. If someone just wanted to experiment on a small scale and didn't want to have to deal with 50 pound bags of lye sitting around, then it might be a good thing! But on a production level, the costs would kill you! They seem more devoted to the hobbiest. All I've bought from them in the past are hard to find chemicals for making explosives...
Mark