A little premature don't you think? I really don't see anything special about the new Tundra. It copied Ford's nice interior and Dodge's big snout. It's a year out, so I'm sure Ford and others will respond.
I looks more like a scaled-up Tacoma, kind of what I expected. The Titan has done nothing significant to F-series sales, and the Tundra has not in the past and probably will not in the forseable future. I still disagree that there is a US Big 3 anymore, it is down to 2. If GM goes bankrupt, who knows?
I don't like it. It looks funny in those pictures trying to look like an American work truck next to a stack of hay or pulling a horse trailer. I doubt this will take sales away from Ford, Dodge, or GM. I think American truck owners by large are traditionalists and like their trucks to look distinctly American. This truck looks distinctly Japanese. It'll be interesting to see the 3/4 ton though.