New Ford Ranger or New Ford Bronco; Which Would You Choose?
If you were in charge of Ford for a day, would you order production of a new Ford Bronco, or would you bring the Ford Ranger to the United States?
The Ford Ranger just had another sales success month in New Zealand. But despite the worldwide appeal, the Ranger still isn’t bound for US shores.
Several places, including the latest Insurance Institute for Highway Safety (IIHS) report, suggest that aluminum is more expensive to repair than steel, and will also mean insurance rates will be higher. Ford counters with their own numbers. The key here is Ford’s data comes from a much larger sample size, which matters.
There’s a lot of new technology available on today’s half-ton pickup trucks. But will this technology work its way up to commercial buyers?