2001 Ford Harley-Davidson F-150 SuperCrew Overview

     Product Information 



    STURGIS, S.D., Aug. 8 – Two legends of the American road, Ford
    Motor Company and Harley-Davidson Motor Company, today unveiled the
    second in their line-up of limited edition trucks. This year’s
    model is the 2001 Harley-Davidson F-150 SuperCrew four door pickup
    that rumbles into the world for its public introduction at the 2000
    Sturgis Motorcycle Rally. One of the world’s premier motorcycle
    events, this year’s 60th annual extravaganza is expected to draw
    more than 350,000 enthusiasts from around the world to the scenic
    Black Hills region of South Dakota.

    The limited edition 2001 Harley-Davidson F-150 SuperCrew is the
    second truck jointly developed by the two legendary companies. The
    all-black truck, with distinctive Harley-Davidson visual cues,
    including orange and gray pinstriping and chrome accessories, is a
    restyled and customized version of Ford’s new F-150 SuperCrew

    “The Harley-Davidson F-150 SuperCrew is a bold truck with attitude
    that has the best of both worlds. With its four full-size doors it
    offers comfort, utility and style in a truck that looks great and is
    “Built Ford Tough,” said Gurminder S. Bedi, vice president of Ford’s
    North American Truck group. “This truck was truly “Born in Detroit
    and Dressed in Milwaukee.”

    On the outside, the 2001 Harley-Davidson F-150 SuperCrew is offered
    in “any color you want, as long as it’s black,” riding on a 139-inch
    wheelbase that has been lowered one inch. Its distinctive box
    measures five-and-one-half feet for cargo. It comes equipped with a
    260 horsepower 5.4 liter TritonTM V-8 engine powering
    unique Harley-Davidson branded 20×9-inch five-spoke cast chromed
    aluminum wheels and P275/45R20 Goodyear Eagle GTII tires. The
    specially-tuned exhaust system features a single inlet/dual outlet
    muffler, ending in chrome 3 1/2-inch “slash cut” exhaust tips. The
    truck is accented with a gray and “Harley-Davidson” orange stripe on
    the lower rocker panels.

    Inside, the limited edition 2001 Harley-Davidson F-150 SuperCrew
    features the famous look of black leather and chrome accessories,
    including a unique “spun metal” instrument cluster and jewel
    ornament and four black leather trimmed captains chairs with dual
    center consoles featuring Harley-Davidson Bar and Shield metal
    nameplates in the seat backs and Harley-Davidson identification
    embroidered on the console lids.

    “This beautiful truck is everything that an enthusiast could want,
    reflecting the experience and individuality of both Harley-Davidson
    and Ford customers,” said Jeff Bleustein, Harley-Davidson chairman
    and chief executive officer. “It is right at home in Sturgis,
    Daytona Beach or Mainstreet, U.S.A.”

    The 2001 Harley-Davidson F-150 SuperCrew will be manufactured at
    Ford’s Kansas City Assembly Plant and is expected to be in Ford
    dealer showrooms in early 2001.

    The first truck in the series, the 2000 Harley-Davidson F-150
    SuperCab pickup, arrived in showrooms in the spring of this year.
    The limited production of 8,000 units quickly sold out.

    The Ford and Harley-Davidson brand alliance provides the opportunity
    for the two companies to jointly develop and market exciting
    products, like the limited edition Harley-Davidson trucks, in
    addition to a line of co-branded clothing and vehicle accessories.
    A highlight of the alliance will be the joint celebrations of each
    company’s centennial in 2003.

    Harley-Davidson, Inc., is the parent company for Harley-Davidson
    Motor Company, Buell Motorcycle Company and Harley-Davidson
    Financial Services, Inc. Harley-Davidson Motor Company, the only
    major U.S.-based motorcycle manufacturer, produces heavyweight
    motorcycles and offers a complete line of motorcycle parts,
    accessories, apparel and general merchandise. Buell Motorcycle
    Company produces sport and sport-touring motorcycles.
    Harley-Davidson Financial Services, Inc., provides wholesale and
    retail financing, insurance and credit card programs to
    Harley-Davidson dealers and customers.

    Ford Motor Company is the world’s second largest automaker with
    manufacturing and distribution operations in over 200 countries
    across the world. Its automotive brands are Ford, Mercury, Lincoln,
    Jaguar, Volvo, Mazda, Aston Martin and Land Rover. Its
    automotive-related products and services include Hertz, Quality Care
    and Ford Credit.