07/10/2003 – 2004 F-150 Pricing starts at 2003 F-150 Levels – 2004 F-Ford F-150 Continues Tradition Of Value Throughout 2004 Lineup Of America’s Best-seller

• All-new 2004 F-150 models feature a wide range of functional
  improvements and class-leading features and are priced only $245-$635 above
  comparable 2003 models. An automatic transmission and V-8 engine are
  standard on all-new 2004 F-150 models.
• F-150 Heritage XL and Heritage
  XLT models feature carryover styling and pricing starting at $19,125, plus
  destination and delivery charges of $795. F-150 Heritage offers
  unique content including a manual transmission and V-6 engine.
  
• Manufacturer’s Suggested Retail Prices (MSRP) for the entire 2004 F-150
  lineup will range from $19,125 to $35,570, plus destination and delivery
  charges of $795.
• Returning customers can purchase a new 2004 F-150
  with a minimal increase in their monthly payments.

Click here for F-150 Pricing Deck
3.77 MB (PDF)

DEARBORN, Mich., July 10, 2003 – The best-selling vehicle in America for
21 years running, Ford F-Series continues to build on its strong tradition
of toughness and value with pricing for the 2004 F-150 lineup starting at
$19,125 – the same price as the 2003 model.

The Manufacturer’s
Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range
from $19,125 to $35,570, plus destination and delivery charges of $795.
The comparable price range for today’s 2003 F-150 lineup ranges from
$19,125 to $34,135.

The F-150 lineup for 2004 features the all-new
F-150 and the F-150 Heritage. The all-new 2004 F-150 provides numerous
class-exclusive features while delivering best in class trailer towing,
payload capacity, low-end torque and cargo box volume. F-150 Heritage XL
and Heritage XLT feature 2003 model carryover styling and offer unique
content, including a manual transmission and V-6 engine with carryover
pricing starting at $19,125.

Returning F-150 customers can purchase
an all-new 2004 F-150 with a minimal increase in their monthly payments.
For example, a customer who purchased an F-150 SuperCab XLT three years
ago with a 60 month APR (annual percentage rate) would find the all-new
2004 SuperCab XLT approximately $20 more a month.

“The majority of
F-150 customers buy their vehicles on a 60-month APR plan,” said Steve
Lyons, Ford Division president. “When our customers get to the dealership
and compare the level of standard equipment on the new 2004 lineup with
the price, they are going to be blown away by what fits into their monthly
budget.”

In addition to the F-150 Heritage XL and Heritage XLT, the
all-new 2004 F-150 will be offered in five series: XL, STX, XLT, FX4 and
Lariat, giving customers even more value and feature choices. Every
all-new 2004 F-150 comes equipped with a powerful V-8 engine and automatic
transmission. These vehicles will be priced from $21,215 to $35,570.
Comparably equipped 2003 models range from $20,970 to $34,935.

The
volume model of the 2004 F-150 lineup, an XLT SuperCab 4×2 Styleside with
a 6«-foot box, 4.6-liter V-8 engine and automatic transmission, will carry
a base MSRP of $27,020, plus destination and delivery charges of $795.

The 2004 F-150 lineup provides customers with a wide variety of body and
trim configurations. The F-150 lineup includes:

• Heritage
  (XL and XLT) – Featuring 2003 F-150 styling, F-150 Heritage gives
  customers content options not available on the new 2004 F-150. F-150
  Heritage XL and Heritage XLT offer unique content including a manual
  transmission and V-6 engine.
• XL – Providing workhorse capability
  to get the job done, XL is available in Regular Cab and SuperCab models
  with a choice of vinyl or cloth interior. The Regular Cab configuration is
  equipped with Ford’s new, class-exclusive rear access doors, which open up
  a more spacious stowage area behind the 40/20/40 front seat. The XL boasts
  a bold, forthright grille design, tailgate-assist and larger standard
  17-inch wheels.
• STX – Delivering a fun and youthful image in
  addition to work truck capability, a 4.6-liter TritonT V-8 engine powers
  STX. Available in Regular Cab and SuperCab body styles, STX features
  body-colored bumpers and 17-inch sport cast aluminum wheels. STX is
  equipped with a standard 6 «-foot Styleside or an optional Flareside box,
  and SuperCab offers a stylish 5 «-foot box option. An audiophile sound
  system with 6-disc CD changer is an available option.
• XLT –
  Versatility is a key XLT attribute. The series is ideal for a wide array
  of uses – ranging from heavy hauling to weekend recreation. XLT is
  available in all cab configurations (Regular Cab, SuperCab and SuperCrew)
  and, depending on cab choice, all three box lengths with a Styleside or
  Flareside (6«-foot box only) configuration. XLT features an optional
  Silver lower two-tone paint finish, unique grille treatment and standard
  17-inch cast aluminum wheels. Premium cloth is featured on the standard
  40/20/40 front seat or optional dual captain’s chairs, and chrome
  instrument panel accents add interior distinction. Standard second-row
  power windows and an overhead rail storage system are segment-first,
  class-exclusive features.
• FX4 – Combining off-road capability
  with a bold and distinctive individual statement, FX4 is available in all
  cab configurations. Customers have a choice of box configurations: 6
  «-foot Styleside, 6 «-foot Flareside or the new 5 «-foot Styleside,
  depending on cab choice. Standard FX4 equipment includes: a 5.4-liter
  3-valve TritonT V-8 engine, electronic shift-on-the-fly 4×4, off-road tuned
  shocks, skid plates and a limited slip axle. New optional 18-inch machined
  cast aluminum wheels, body color bumpers, a distinctive grille and an
  available Dark Shadow Gray lower two-tone exterior paint complete the
  package. The interior features “warm steel” accents. Optional captain’s
  chairs can be specified in either sport cloth or leather, and come with a
  segment-first, flow-through center console with floor shifter.
  
• Lariat – Lariat brings together the ultimate in capability,
  toughness, craftsmanship and comfort, featuring a unique exterior
  appearance with top-of-the-line interior features. An available Arizona
  Beige lower two-tone paint treatment, chrome bumpers and a unique grille,
  along with 18-inch bright aluminum wheels accentuate the exterior. Lariat
  offers a standard leather-trimmed 40/20/40 front seat or optional premium
  heated dual power leather-trimmed captain’s chairs with the flow-through
  console and floor shifter. Lariat features a unique instrument cluster
  with cream-colored gauges ringed in chrome to complement the chrome-ringed
  air registers, chrome door handles, and wood-grain instrument panel
  accents. Other Lariat interior features include: leather-wrapped steering
  wheel with built-in audio and climate controls, an in-dash message center,
  electronic automatic temperature control and power-adjustable memory seats
  and pedals.

“For more than 50 years, F-Series has stood for
toughness and value,” said Lyons. “The 2004 F-150 continues the tradition
of tough. Now, we have continued the tradition of outstanding value in the
pricing of the 2004 lineup.”

The all-new 2004 F-150 lineup delivers
Built Ford Tough capability at every turn. With best-in-class trailer
towing, payload capacity, and cargo box volume, the all-new 2004 F-150
addresses customer needs with numerous class-exclusive features and
product advancements, including:

• An all-new 5.4-liter 3-valve
  TritonT V-8 engine with 300 horsepower and 365 foot-pounds of torque with
  best-in-class low-end torque

  
  

• Vastly improved driving dynamics due to a twice-as-strong,
  fully-boxed frame, class-exclusive outboard rear shocks, and
  rack-and-pinion power steering
• Best-in-class interior quietness and
  volume for a more comfortable ride
• Four doors on each of three cab
  configurations
• Distinctive interiors and styling cues across each
  series
• Second-row power windows on SuperCab models
• Overhead rail
  storage system and tailgate assist feature
• Ford’s Personal Safety
  System with dual-stage air bags and advanced occupant sensing technology
  

Available in dealerships this fall, the all-new 2004 F-150
models will be built at Ford Motor Company’s Kansas City (Mo.) Assembly
Plant and Norfolk (Va.) Assembly Plant. The Heritage models will be
produced at the Ontario Assembly Plant in Ontario, Canada.

# # #

*Prices exclude $795 destination and
delivery. 2004MY STX price includes optional Bright Tubular Running Boards
at $350 MSRP.