Dodge "Longest lasting, most durable"?
 

I just heard a radio commercial that claimed the Dodge Ram the longest lasting and most durable full-size line of trucks, "Based on R. L. Polk registration figures for 1987 to 2005, durability based on longevety". Chevy and Ford sometimes make the same claims in ads. How can this be?

Jim

When sales hit the toilet, it's all about grasping at straws....anything to promote the truck. People are gullible. I suggest looking at those Polk figures yourself. Chevrolet says they're the longest lasting trucks on the road, and that's BS too.

Who or what the hell is R.L. Polk?:rolleyes:

If you pay really close attention to the ads, they are all accurate. They will use different years, number of trucks still on the road, number of miles, etc. You can never compare apples to apples.

As they say 'Liars figure and figures lie".

95powerstroker already beat you to it https://www.ford-trucks.com/forums/5...ble-truck.html

R. L. Polk has been keeping records for the Automobile Industry since at least the 1920's. Their figures are usually spot on.

Most if not all books written on the History of the Automotive business use the Polk figures, as do the 1000's of speciality books on specific cars and trucks inre to production and sales numbers.

And anyone who builds vehicles today uses their records for whatever purpose they need them.

So, if you'd like to know how many 1933 Ford 4 cylinder Model C's were made, or how many Dodge Rams trucks were made in 1998, Polk has the data.

I did not know that. Thanks Number!

I heard 90% of all Dodge trucks are still on the road and the other 10% made it home. :rolleyes:

That's sounds about right :)

Most are in the shop getting the tranny's replaced, so they are probably the lowest mileage trucks on the road.

when well it stop. the 92-96 Ford F-Series are ther Longest last trucks on the road, there is no exception, How else is Dodge gonan sell Hemis, makeing people thnk they last long. Dodges dont get worked like a ford so they should last longer, but they dont.

I really don't see the point of getting worked up over an advertisement that vitually all auto makers use at one time or another.

"X product is the longest lasting/most durable/tows the most/stops the fastest/ etc"

It's all just advertising.

Dodge builds a good truck. As does Ford and GM.

I don't know where some people here get the impression that 2/3 Dodge trucks are in the shop for major repair or a tranny replacement.

We sold 2 Cummins powered Dodge Rams recently, both with 250,000+ KM on them.

My friend's uncle still has a early 90's 5.9 Cummins Ram running with over 1 million miles on it. I know other people that either have, or have seen Rams with 500,000+ miles on them.

ive seen a 1994 Powerstorke with 750,000kms and it was pullign a trailer used for an aluminin sideing company.

Where I'm at you see just as many, if not more, Dodges being worked. So that kills your theory.

Tim:-wink

Thats great, I really think they are all the same really depends on the owner, Ford trucks are still the best for a real work truck. nothen wrong with a Dodge after the trannys been replaced, I just got my tranny fluid done in my 4.2 Ford so im good for another 250,000 kms of work. trucks got 225,000+ kms and next 5 years well be 400,000.

Most of the people with work trucks around here have manuals...so they don't have any tranny problems.

Tim:-wink