How much did you pay for your '04?
 

Mine excluding aftermarket stuff I added: 4x2 STX regular cab w/ 503b package - from Drew Ford, San Diego-> $24,370 (out the door)

I found a dealer to give me the X-plan pricing. This was a tough task. The sticker price of my silver FX-4 SuperCab was $36,640, but with the X-plan and the dealer installed bedliner and remote start system, along with all the other things like tax and license, and a downpayment of $15,000 and mine went out the door for 19,850.

That's an astonishing deal!

My selling dealer only discounted about 2 g's from sticker despite me paying the full amount in cash. They threw in the bedliner for free, but then I added another 3 g's in "stuff" immediately after (power tonneau, + other small accessories).

My whole interior is currently being upgraded to 2-tone charcoal leather, together with the headliner which is to be finished in dark charcoal suede.

I also plan to incorporate a supercharger and a navigation system within the next month or two.

I bought my yellow FX4, with everything but 35gl tank, Leather and reverse sensor system, $34,500 out the door. My wife has a good friend at the dealer, so they "took care" of us.

Rob

When all you guys tell us what you paid, could you please avoid using the "out the door" figure? That really tells us nothing, for a number of reasons:

Sales Tax, use tax, title, registration, inspection, and documentation fees vary greatly from state to state. They have no bearing on how much the dealer sold the vehicle for. We're trying to find out what kind of a deal you got from the dealer, not how much cash you had to fork out of your wallet. It's really 2 different things.

If you took low financing instead of a rebate, then it looks like you paid more for your truck than the guy that took the rebate.

One guy just mentioned that he's having the dealer add 3 grand in accessories. That's a personal choice- it has nothing to do with what kind of deal you got.

I see 3 responses to this question, and I honestly have no idea what any of you actually paid for the truck itself. Forget taxes and fees, forget rebates, forget add-ons:

HOW MUCH DID YOU PAY FOR THE #$%&*^?+#~ TRUCK!!!

Ok, Ok, Ok ...

32919 plus TTL

Rob

Yellow FX4

$22,319 was my truck price.

STX, 503b package.

$26,600 2004 4X4 STX w/tow package, 6-CD system, LoJack, and black running boards.

I'm starting to feel really stupid after buying my truck last week. I live in a small town, but went to 2 different dealers and neither one was cutting any deals below sticker. They said they are selling the FX4's as fast as they get them in, so aren't dealing right now.

I'm not looking at the sticker right now, but I think it was $34,495 that I paid for a fairly loaded FX4. I hope a few others had to pay sticker also, so I don't feel too horrible.

When I went to buy mine, they only came down about $1K from MSRP. And that was on the low-end (STX) model. On the LTX and Lariats they said there is a bit more room to negotiate but "not much". I guess with these selling like hot cakes there's no need to wheel-n-deal. Now the 2003s that were still on the lot were going for a song.

The only thing that makes me feel better about spending top dollar for the truck is that I'll have it for 20 years or so.

You don't see many old Toyotas (or Datsuns) on the roads these days.

:-)

Several dealers in Dallas/Ft. Worth are advertising $5000 off MSRP on Screws, $4500 off Scabs and $3800 off reg. cabs.

That is what the paper says, I never actually went to a lot, and the story can always change.

I think that Ford is giving dealers a bonus for hitting a quota.

When I got my '01 Screw, the deal was that if certain dealers sold 100 trucks in 2 or 3 weeks, they got a $100,000 bonus. Some dealers were giving away the $1000, other kept it but spent a little more on advertising.

With X-plan pricing, my Silver FX-4 went for $32,530 WITH the remote start and bedliner.

Option on test truck:

Black leather captain chairs
Power drivers seat
Deluxe Mirror Package
Rear window defogger
Audiophile sound system with 6-disc CD changer
18 inch wheels
Power adjustable pedals
Two tone paint
Tow Package
Rear parking assist

If you check the Carmax website you'll see their price is about $4,000 lower than MSRP for new XLTs and Lariats. No FX4s are listed right now. I realize their locations for selling new Ford's are very limited. Not sure if they'll ship a new vehicle to the normal, used car, location.

'04 yellow FX4, A-plan price of $31826.70 in Virginia

I bought a 04 Lariat SuperCab w/6.5 bed, and everything but the heated seats. Oh my gosh! What a great truck to drive. I am one happy guy.

The MSRP was $33,285 at my three local, LARGE dealers here in So Cal, with invoice at $29,264. The best I could do between the three was $500 over invoice, $29,764, and I negotiated the loan amount to 3.99 % for 60 months.

I am very pleased with my purchase.

I Bought a Shadow Gray 04 f150 supercab fx4 with 505A,18" wheels,Black Leather Power Captains Chairs, Reverse Sensing,Heated Mirrors,Audiophile,trailer towing pkg,rear power window,running boards,power pedals Etc... MSRP 36,930 I got it for 32863 + TT&L I am very pleased with this truck It gets great traction on rocks with the new electronic throttle. I flipped my 02 Sport Trac and my 04 went right through the same spot with ease. nothing bad to say about the sport trac either it definetly did it's job in a rollover. (No one was hurt)

Just bought 2004 Lariat Supercrew 4x4 with MSRP 38,384, paid 34,424 or $500 over invoice. They were not willing to go any lower.

I got a GREAT deal on new '04 F-150
 

I live in Charlotte, NC.....and had two local dealers, Young Ford and Harrelson Ford quote me their "invoice" price for my purchase price.....on an ORDERED, fully loaded 2004 F-150 Supercrew Lariat 4 x 2. The only "extras" I didn't get are 4 wheel drive and the overhead DVD player. The invoice prices they quoted me are exactly the same invoice prices shown in the build & price section of FoMoCo's FordDirect.com, but because of a long standing purchase/service relationship I have with Keith Hawthorne Ford in Belmont, NC (just west of Charlotte), I got them to give me the SAME deal as the two Charlotte dealers, and ordered my new F-150 from them last week. The MSRP "sticker" price on my truck is $36,760.00 and the invoice price I will pay for the truck is $32,484.60.....which by the way doesn't exactly match the ForDirect.com invoice amount, because it includes $295.00 for Ford's FDAF (Ford Dealers Advertising Fee; which is the highest in the USA (Atlanta Sales Region) and $51.60 for 30 gallons of gas!!

Now all I have to do is sell my "1998, MUST SEE, EXCELLENT CONDITION, LOOKS & RUNS LIKE NEW, EDDIE BAUER, 4 x 4 EXPLORER" for a decent price! Anybody interested? You can contact me by e-mail at fanmantoo@aol.com or by phone at (704) 577-4524!

Happy hunting,
Fred

Lariat Screw 4X4
5.4L
Leather Captains Chairs w/center console
Moonroof
Audiophile Stereo
LT 275 Tires
Class III
Heated Seats
Power rear window
Two-tone paint
Reverse Sensing

$35,653

I just received my F-150 scab,4x4,XLT for $30,576! $500 over invoice. It has black running boards,5.4,3.73 limited slip rear,tow pkg,mirror pkg, two tone captians chairs,sliding window,am/fm,cass,cd player,polished wheels and 255 at tires. I thought it was a very good deal considering that we payed $28,600 for our 99 explorer V-8!!

Anytime a new model comes out, dealers usually squeeze the public for every cent it can get just because they want to be the first on the block with the new 2004 model. Save some money and be patient until the rush is over in about 6 months.

04 Lariat Scab, 4x2, 5.5 bed, 3.55 limited slip rear, trailer pkg, 35-gal tank, audiophile, leather-heated cptn's chairs.
Sticker $32990. Paid $29100 (X-Plan).
Heard on radio over weekend: $2500 rebate being offered on 04's.

This Is my 2004 f-150 waiting to be delivered. the invoice price and msrp is listed. I payed invoice. 2 weeks ago i picked up my 2004 f-350 and payed invoice at something like $38000. Sweet truck especially the diesel. But cant wait for this one!!


2004 F-150 Super Crew Larait 5.4 with



Packages:

o Deluxe Heated Seat Package $645.00 $548.00
- Heated Driver and Passenger Seats
- Power Passenger Seat
- Driver Memory Seat
- Memory Power Adjustable Pedals

o Deluxe Mirror Package no charge
- Power, Heated Side Mirrors with External Mirror Mounted Turn Signal Indicator
- Self-Dimming Rear View Mirror

o Trailer Tow Package $350.00 $298.00
- Class IV Trailer Hitch Receiver
- 7-Pin Wiring Harness
- Heavy-Duty 72 Amp Battery
- Upgraded Radiator and Auxiliary Transmission Oil Cooler
- Optional Reverse Sensing System

o Rear Seat DVD Entertainment System $1,295.00 $1,101.00
- DVD Player (Mounted in Overhead Storage System)
- High Performance 7" Flip Down Overhead LCD Screen
- Two Wireless (IR) Headphones
- Rear Seat Audio Controls
- Handheld Remote Control
- Video and Audio Jacks to Connect Video Games and Audio Equipment



Power:

o 5.4L 3V EFI V8 no charge
o Electronic 4-Speed Automatic Transmission with Overdrive (Higher Torque Capacity) no charge
o 3.73 Axle Ratio, Limited Slip Rear $285.00 $243.00
o Payload Package #1c no charge
- 5.4L 3V EFI V8
- 1530 lbs Maximum Payload
- 7200 lbs GVWR



Exterior:

o


Dark Toreador Red Clearcoat Metallic

o


Arizona Beige (Lower Panel Accent Color)

o Lower Two-Tone Paint $225.00 $192.00
o 18" Bright Aluminum Wheels no charge
o LT275/65Rx18 OWL All-Terrain (4) $275.00 $234.00


Interior:

o


Black

o Leather Trimmed Captain's Chairs $595.00 $506.00
o Power Driver Seat no charge
o AM/FM Stereo/6-Disc In-Dash CD Changer with Audiophile $475.00 $404.00


Options:

o Fog Lamps no charge
o Driver's Keyless Entry Keypad no charge
o Electronic Shift-on-the-Fly no charge
o Skid Plates (4X4 Only) $160.00 $136.00
o Color-Coordinated Carpet with Carpeted Floor Mats no charge
o Speed Control no charge
o Bed Extender $195.00 $166.00
o Power Adjustable Pedals no charge
o Power Sliding Rear Window with Privacy Tint $245.00 $208.00
o Reverse Sensing System $245.00 $208.00
o Bright Polished Tubular Running Boards $350.00 $298.00






The following features come standard on your vehicle but may have been upgraded by options you have selected above.


Interior:

- Leather Trimmed 40/20/40 Front Seat with Manual Driver and Passenger Lumbar
- Rear 60/40 Flip Up Split Bench Seat
- Power Driver Seat
- AM/FM Stereo/Clock/Cassette/Single CD (Dual Media)
- Air Conditioning EATC (Electronic Automatic Temperature Control)
- Color-Coordinated Leather-Wrapped Steering Wheel
- Speed Control/Tilt Steering Wheel
- Tachometer
- Power Adjustable - Pedals
- Overhead Storage System - Includes Large Storage Bin (N/A with Power Moonroof)
- Power Points - Front and Rear
- Dual Stage Front Driver and Passenger Airbags
- SecuriLock™ Anti-Theft Ignition
- Message Center/Trip Computer (Includes Display Center Features Plus Distance to Empty, Engine Oil Life, Average Fuel Economy, etc.)


Engine & Transmission:

- 5.4L 3V EFI V8 Engine
- Electronic 4-Speed Automatic Overdrive Transmission
- Electronic Shift-on-the-Fly (ESOF)


Exterior:

- One-Touch Down Driver Side, First Row Power Windows
- Second Row Power Windows
- Chrome Front and Rear Step Bumpers (with Monotone Paint)
- Arizona Beige Front and Rear Step Bumpers (with Two-Tone Paint)
- Chrome Grille with Brushed Nickel "Honeycomb" Insert
- Fog Lamps
- Power Locks with Remote Keyless Entry
- Driver Side Keypad
- Heated Power Side Exterior Mirrors with External Mirror Mounted Turn Signal Indicator
- Body Color Wheel Lip Moldings (with Monotone Paint)
- Removable Tailgate with Key Lock and Lift Assist
- Front (two) Tow Hooks (4x4 only)
- Fixed Rear Glass with Privacy Tint and Defrost


Suspension, Wheels & Tires:

- 18" Bright Aluminum Wheels
- P275/65Rx18 OWL All-Terrain Tires (4)
- 4-Wheel Anti-Lock Brakes



Destination Charge:

- Destination and Delivery $795.00 $795.00


$41,705.00 $36,377.00

F150 SuperCrew 4x2 Lariat

Options:
3.55 LTD Slip
Leather Captain Chairs
Trailer Towing Package
Reverse Sensing System
Audiophile Stereo
Pickup Bed Extender
Heated Seats

Total Base and Options
$35700 (retail)
$31576 (invoice)

$31510.88 (X Plan)

Interestingly enough, knowing I had the X plan to fall back on, I called a couple local dealers to see what I could do "on my own." One wouldn't part with any more than $1000 under MSRP. Another would go as far as $1000 over Invoice. But a third was willing to sell for $100 over invoice on an order.

Of course with X plan, I got $65.12 under invoice and $4189.12 under MSRP.

--marshamc

2004 F150 SuperCrew 4x2 Lariat (Black on Black)
Just sold my 1992 F150 Extended Cab with 207,000 miles and a blown engine!

Paid a little more than i wanted but here goes. 2004 F150 Supercab FX4 Flareside Blazing Yellow. 3.73 limited slip rear axle Bright tubular running boards Sliding Rear Window Trailer Tow Package A/M F/M Stereo/6-CD in-dash Deluxe Mirror Package Power Signal Heated Mirrors Electric Rear View Mirror 18" Machined Aluminum Wheels Sprt Lthr Trimmed Cpt Chairs Lower Two-Tone paint $33608.50 out the door.

Was able to get a XLT SuperCrew for $23,888. Has the smaller engine and no additional options. Real happy with the truck despite the smaller engine.

I ordered the following vehicle on 12/01/03. It arrived 58 days later at the Dealership.

2004 F-150 FX4 SuperCrew 4x4 Styleside

Exterior: Silver
Interior: Black
5.4L 3V EFI
Electronic 4-Speed Automatic W/ Overdrive (High Torque Capacity)
3.73 Axle Ratio, Limited Slip Rear Axle

Options:
Deluxe Mirrow Package
Trailer Tow Package
Lower Two-Tone (Dark Shadow Gray)
18" Machined Cast Aluminum Wheels
LT 275/65Rx18 OWL All-Terrain Tires
Sport Black Leather Trimmed Captain's Chairs w/ Console
Power Driver's Seat
Audiophile System
6-Disc In-Dash CD Changer
Power Moonroof
Fixed Rear Window w/ Defroster
Reverse Sensing System
Bright Polished Tubular Running Boards

MSRP: $39,950.00
Purchase Price: $34,600.00
Savings $5,350.00

Bob Bowen Ford (New Ford Dealership) Brazil, Indiana
(Our experience with Bowen Ford was very pleasant. Bob Bowen and his staff were honest and friendly. I also thought that they gave us a pretty good deal)

In Glennville, GA, I got the following deal:

2004 F-150 FX4 4X4 SuperCrew
Exterior: Dark Shadow Gray
Interior: Front captain's chair - Sport Leather-trimmed w/ full flow-through console with floor shifter

* 3.73 LSA
* Pwr adjustable pedals
* Black tubular running boards
* Power Moonroof
* Power Sliding Rear Window
* Trailer Tow Package
* Audiophile (includes 6-disc CD changer)
* Deluxe Mirror Package
* 18" Machined Aluminum Wheels
* Power Driver Seat

$36245 (includes Tax, Tag & Title)

2004 FX4 - Standard cab - Shortbed
Black on Black (cloth interior)
18" wheels
Running boards
6-CD
Tow package
Sliding rear window

Sticker $31,875
Salesman knocked $2000 off, and I got it financed for 2.9%

Here in Nebraska:
MSRP 34,425
Invoice 30,300
Purchase Price 29,025
Savings of 5,400
$1,275 under invoice

This is with cloth interior, front bench seat.

i got my 04 STX RC from CarsDirect and i paid $22,900 with taxes i got the following options:

trailer tow package
carpeted floor
sliding rear
tubular running boards
fog lamps
3.73 LS

i think i got a great deal and its in dark shadow gray!

Is it me, or is this A LOT of money to be spending on a half ton truck? My God, those prices are outrageous!!!!

I guess Ford did do the right thing by themselves with this new design, it just appeals to an entirely different type of buyer I guess.

I'm glad you guys feel so good about your purchases, but in all honesty the only way I could bring myself to part with more than 30 grand for any truck is if it had dual rear wheels and a diesel engine- and at that point I'd be seriously asking myself if I really need either-but for more than 30G's it better have both.

With the sole exception of the F150 Reg Cab XL with 7700lb payload pkg, none of these vehicles offer a whole lot of "truck" so to speak, their more like SUV's with 5' pickup beds attached.
By the time your done with the Super cab or Screw, and add the 4wd, and almost every option available, theres not much GVWR left over for much else. Add the 4 or so passengers you buy the truck to seat, and your probably looking at no more than 5-600lbs left over for payload/tongue load - ouch!

WAY too much for so little "truck" IMO- but again I realise it takes a certain type of buyer to be willing to pay so much for this type of vehicle, it's a winner for Ford no doubt...at least it's not a Titan :D.

Just though you might want a truck buyers perspective on this- but maybe not.

Enjoy.

Sticker price for mostly loaded '04 screw lariat was $39,100.

traded '02 f250 screw w/7.3 diesel w/ 42k mi for $29,700. Trade Diff: $9,400

(I owed 23k) With 0 Down, financed $32,400 at 3.9% .

Payments actually went down $95 per month.

I just went to the dealer for an oil change.

I'd have to disagree Sinister, except for the price part....30g's is definately alot of money. What I don't get tho is when you say these trucks don't have a whole lot to offer and that they are like SUV's. The Ford F-150 out does every 1/2 ton truck out there and all previous models also. It wouldn't be in Fords' best interest to build a truck that doesn't get better(towing, payload capacity, comfort, etc..)every year. I think one thing you have to remember is that this IS a 1/2 ton truck. I would assume that most people buying a 1/2 ton truck in any of the better trimlines(STX, XLT, FX4, Lariat) are daily drivers and only use the truck for a truck every now and then. Anyone needing a true workhorse is either getting the XL w/heavy payload pkg or a Superduty.

JMHO,

Ron

Granted thats true- and it's why I said "This truck is made specifically for a certain market"- the one you yourself described.
And it is doing very well. It is a well made pickup truck- the best 1/2 ton ever by far- but it still has weight limitations- the more weight it carries from body, drive, and option configurations- the less truck there is left over for what trucks are typically used for-but again, for the customers to whom this product is marketed that dosent matter much. It's definately not a mini van.

Im absolutely positive that there are a good many people who would be willing to pay MORE for this truck than a comparably equipt one ton diesel, but to my way of thinking you'd be getting ALOT less truck, and one which costs Ford ALOT less to make which = much bigger profits btw.

Got the X plan on my 2004 F150 Supercrew 4x2 Lariat 5.4 with Bed extender for $28,860 (they gave me $850 in Ford incentives)

I purchased my 2004 XLT SuperCrew 4x4 5.4L w/ the following options:

Power Moon Roof
Trailer Tow Package
6 CD Am/FM
Power Drivers Seat
Black Platform Runing Boards
3.55 LS Axle
Power Sliding Rear Window
Pickup Bed Extender
Deluxe Mirror Package
17" Chrome Clad Wheels
Keyless Entry

Invoice Price $31,662
MSRP $36,335

Purchase Price $31,438

Crystal Ford, Silver Spring, MD

I think I did pretty well at $224 under invoice.

$39,800 after the extended warranty and taxes

I paid $300. over invoice. MSRP was $36355. and invoice was 32135.20 so my cost was 32435.20 plus tax. There are no rebates on Screws but they have low rate of 1.9 to 3.9%.

I paid D-plan (A-Plan lite! This is for dealer employees and family). truck stickered at around 38,800. I paid $32,217 plus tax & tags.