I did a little web research and it appears that the first Ford vehicle to wear the EB badge was an '84 Bronco II. I've had two over the years, a '94 Explorer, which came with a set of EB luggage that I may still have in the attic and my current, an '09 EB Expedition.
I've seen EB/Ford jackets, hats, folding chairs, probably some other stuff.
Has anyone gotten anything interesting with their EB as a freebie over the years? They seem to have stopped that part of the program. Post pics of your EB's if you have them, I'm looking for the pics of my '94 (I know I have them somewhere) Here's my '09.

 

I've had two. A '99 EB Explorer 4WD and an '03 EB Expedition 4WD. Both were great vehicles and the '99 came with the luggage too. The '03 didn't come with anything but a payment booklet.

 

This is my 95 f 150 EB in my sig , it was green & tan , now just green ...Lew

 

I suppose it depends on what you want to define as a joint venture, Ford and Firestone were partners for decades. It finally took people not checking their tires air pressure then blaming the subsequent accident on Ford and Firestone to break them up.