Number One Selling Truck in America, Still.
#16
05-13-2009, 05:51 PM
Nowadays, there's no real NEED for two truck brands at GM; it's just a marketing thing, kept for the sake of the familiar name.
A few years ago, there was some marketing noise that GMC was going to try to sell to the slightly more upscale market, but I think all those plans got trounced when Cadillac entered the luxo-truck foray.
Gm is the poster child for badge engineering... Underneath, they're still ALL the GMT-900 platform....
-blaine
#17
05-13-2009, 09:23 PM
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Many years ago, (like the 50's - 70's) GMC was GM's "big truck" marque. They sold the trucks that were over 1 ton in capacity, all the way up to the big Class-8 General. Chevy stopped at the 1-ton mark, with only a tiny handful of C50 and C60 chassis units. (Ford and Dodge also had class-8 rigs, too, believe it or not.)
Nowadays, there's no real NEED for two truck brands at GM; it's just a marketing thing, kept for the sake of the familiar name.
A few years ago, there was some marketing noise that GMC was going to try to sell to the slightly more upscale market, but I think all those plans got trounced when Cadillac entered the luxo-truck foray.
Gm is the poster child for badge engineering... Underneath, they're still ALL the GMT-900 platform....
-blaine
Nowadays, there's no real NEED for two truck brands at GM; it's just a marketing thing, kept for the sake of the familiar name.
A few years ago, there was some marketing noise that GMC was going to try to sell to the slightly more upscale market, but I think all those plans got trounced when Cadillac entered the luxo-truck foray.
Gm is the poster child for badge engineering... Underneath, they're still ALL the GMT-900 platform....
-blaine
)
#18
05-14-2009, 09:36 AM
Many years ago, (like the 50's - 70's) GMC was GM's "big truck" marque. They sold the trucks that were over 1 ton in capacity, all the way up to the big Class-8 General. Chevy stopped at the 1-ton mark, with only a tiny handful of C50 and C60 chassis units. (Ford and Dodge also had class-8 rigs, too, believe it or not.)
Nowadays, there's no real NEED for two truck brands at GM; it's just a marketing thing, kept for the sake of the familiar name.
A few years ago, there was some marketing noise that GMC was going to try to sell to the slightly more upscale market, but I think all those plans got trounced when Cadillac entered the luxo-truck foray.
Gm is the poster child for badge engineering... Underneath, they're still ALL the GMT-900 platform....
-blaine
Nowadays, there's no real NEED for two truck brands at GM; it's just a marketing thing, kept for the sake of the familiar name.
A few years ago, there was some marketing noise that GMC was going to try to sell to the slightly more upscale market, but I think all those plans got trounced when Cadillac entered the luxo-truck foray.
Gm is the poster child for badge engineering... Underneath, they're still ALL the GMT-900 platform....
-blaine
Just like Ford and Mercury up in Canada. They had Mercury trucks in the 60s. But Mercury, unfortunately, is also a poster child for badge engineering, but GMC is king (or queen!)
)
#20
05-26-2009, 08:35 AM
Post Fiend
Because in the world of making and selling mass market products, update or die. The Tacoma has been updated a couple of times since the Ranger got a major facelift. Most of the Rangers sold today go to fleets at low prices and low or no profit. I believe the end of the Ford's interest in the Ranger was when the Explorer Sport Track (a crew cab mini truck) was introduced without the Ranger name.
Jim
Jim
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