Just got me a Ford Esp from Ford Extended Warranty - Genuine Ford ESP. Mine cost $1370 for 6yr/100K and $100 decductible. That is the premium care. If you give them a good email address they will email you a code for $185 off the price you get quoted. Plus you apply for the Ford Quality Care credit card and you get no payment and no interest till Jan 09.
Ford sent me a letter last night about an ESP and they want $1999 for the same thing.

 

I picked up one for $50 ded, 6yr, 100K Premium Care (top one)for $1385 no tax from Sanccucci Lincoln Mercury. Did it online. Can't remember the exact website. This was the best I was able to find so probably close to your's. It's a true ESP contract seeing I've got the approved paperwork back. In the past I haven't had any problems using at least that much for the 'little' things that go wrong. I wouldn't sign up for certain makes, but the Ford, that's a no brainer.