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Lincoln Mark LT signing out after 3 years?

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Old 09-03-2007, 03:39 PM
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Lincoln Mark LT signing out after 3 years?

http://www.autoblog.com/2007/09/03/l...after-3-years/
 
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Old 09-03-2007, 07:17 PM
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Oh well it was good while it lasted. But there wasn't a market for it anyways as it was TOO close to the F150. but it still is a very nice truck. But still good to see Ford taking a step in the right direction for a change
 
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Old 09-03-2007, 07:17 PM
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Lincoln needs more vehicles.
 
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Old 09-03-2007, 07:23 PM
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Originally Posted by Red Star
Lincoln needs more vehicles.
Correction... Lincoln needs more EXCITING vehicles

seriously after the MKZ (which is a sick car by the way) what else have they to offer. nobody want's an Old Outdated Towncar, the MKX is decent I guess but the Navigator looks worse than it has in years ( whoever designed that needs to be shot). Ford really needs to step it up in the whole Lincoln-Mercury division instead of letting in dwindle down the drain.
 
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Old 09-03-2007, 07:26 PM
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Three years too long in my opinion. Was there really a market for it to begin with. How many people walking into a Lincoln dealership to buy a truck?

Plus those fugly navigator tail lights. Half in the tailgate......come on. Guess you will never take the tailgate off to lead a pallet of stone......!
 
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Old 09-03-2007, 07:34 PM
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On my last trip to LA, I could not believe how many LTs I saw!
 
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Old 09-03-2007, 08:33 PM
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Lincoln needs one vehicle in each category.

Navigator is ok; so are MKX and MKZ.

But that's it. Town Car is waaaaaay outdated and nobody wants luxury truck.
 
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Old 09-03-2007, 08:54 PM
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^I think you will be surprised who wants a luxury truck.

I think Lincoln decided it didn't fit with its brand image quite as well though... (but damn they were good looking trucks)
Not to mention the new F150 isn't too far away...
 
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Old 09-03-2007, 08:55 PM
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Already wow tahts bad like the blackwood except it lasted longer they are nice lookin trucks
 
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Old 09-03-2007, 09:23 PM
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Originally Posted by FTE Fred
^I think you will be surprised who wants a luxury truck.
If I was rich and I needed winter vehicle, I would buy Mark LT.
 
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Old 09-03-2007, 10:26 PM
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The LT really needed an different engine (uprated) to make it stand out. Same for that fugly Navigator. If it had more HP/TRQ it would have a stronger "pull" for customer's dollars.
 
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Old 09-04-2007, 03:52 AM
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^^

That's exactly what I was thinking Monsta. If they had put the engine from the H-D 150 or something similar, I'd bet you would've seen bigger sales numbers.
 
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Old 09-04-2007, 08:39 AM
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Originally Posted by boxcar1974
Three years too long in my opinion. Was there really a market for it to begin with. How many people walking into a Lincoln dealership to buy a truck?
Probably the same people that would go to a Cadillac dealership and look at Escalades. And they ( Escalades ) have been around for awhile so the market is there and sales are enough that Cadillac keeps building 'em.

The bottom line is that Cadillac owns the market for these "luxury" trucks and it's going to take alot more than a rebadged F-150 to compete.
 
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Old 09-04-2007, 08:46 AM
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Actually, Mark LT outsold Escalade EXT last year (12,753 vs. 7,019) so I wouldn't say that Cadillac owns luxury truck market.
 
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Old 09-04-2007, 09:38 AM
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The article said Ford was coming out with a Platinum version of the F-150 in 2009. Looks like it will be the replacement for the LT but will retain the Ford nameplate. Trying to keep the F series as the top seller?
 


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