The New Bronco? - Page 4 - Ford Truck Enthusiasts Forums

Notices
2020 Bronco Discussion for the upcoming 2020 Ford Bronco!

The New Bronco?

 
  #46  
Old 02-15-2018, 08:08 PM
CuNmUdF250's Avatar
CuNmUdF250
CuNmUdF250 is offline
Posting Guru
Join Date: Nov 2010
Posts: 1,974
CuNmUdF250 has a great reputation on FTE.CuNmUdF250 has a great reputation on FTE.CuNmUdF250 has a great reputation on FTE.CuNmUdF250 has a great reputation on FTE.CuNmUdF250 has a great reputation on FTE.CuNmUdF250 has a great reputation on FTE.
I have absolutely no insight but I just feel like this thing is gonna be on point. That Ranger looks real nice especially with some aftermarket personal touches.
 
  #47  
Old 02-15-2018, 08:17 PM
YoGeorge
YoGeorge is offline
Postmaster
Join Date: Jul 2006
Location: Detroit
Posts: 4,202
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
Originally Posted by CuNmUdF250 View Post
I have absolutely no insight but I just feel like this thing is gonna be on point. That Ranger looks real nice especially with some aftermarket personal touches.
And the Everest looks fine to me also with some mods. This ain't a car-based crossover and I like it. Ford will certainly make some styling changes like the metal bumpers they did on the Ranger. We'll see if they do something with removable roof panels or other styling cues.
 
Attached Images   
  #48  
Old 02-15-2018, 09:53 PM
Watson300's Avatar
Watson300
Watson300 is offline
New User
Join Date: Aug 2009
Location: Woodlawn, TN
Posts: 15
Watson300 is starting off with a positive reputation.
The Everest doesn’t look bad but it just doesn’t look like a Bronco no matter how I look at it. I’m not saying I would never buy one but I wouldn’t be overly excited about an Everest like I would a “true to its roots” Bronco. As a Ford fan, I hope the Bronco succeeds whether I like how it turns out or not.
 
  #49  
Old 02-15-2018, 10:12 PM
YoGeorge
YoGeorge is offline
Postmaster
Join Date: Jul 2006
Location: Detroit
Posts: 4,202
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
Does a new F150 look like your truck? Why are you not offended about that? The 1966 Bronco is 52 years old and the 1978 Bronco is 40 years old. Ford may adopt some styling cues from the oldies but the automotive world has necessarily changed and buyers have expectations with regard to comfort and capability.
 
  #50  
Old 02-17-2018, 01:31 PM
Watson300's Avatar
Watson300
Watson300 is offline
New User
Join Date: Aug 2009
Location: Woodlawn, TN
Posts: 15
Watson300 is starting off with a positive reputation.
I wasn’t saying that the new Bronco needed to look just like an old Bronco (even though Jeeps have had a similar look for decades). The Everest just looks like a “cookie cutter” SUV. Since it will be based on the Ranger, I’m thinking the front end of the Ranger with a Bronco rear half, like the renderings that were based on the F-150. Time will tell what the production version looks like. If I like how it turns out, then I will look into buying one. If I don’t like how it turns out, then I’ll explore my other (fairly limited) options.
 
  #51  
Old 02-17-2018, 06:33 PM
Conanski's Avatar
Conanski
Conanski is offline
Post Fiend
Thread Starter
Join Date: Jun 2006
Location: Ottawa, Ontario
Posts: 26,365
Conanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant future
Originally Posted by YoGeorge View Post
the automotive world has necessarily changed and buyers have expectations with regard to comfort and capability.
Yet Jeep still sells 200k Wranglers a year in the US alone.
 
  #52  
Old 02-17-2018, 08:10 PM
YoGeorge
YoGeorge is offline
Postmaster
Join Date: Jul 2006
Location: Detroit
Posts: 4,202
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
And the Fiat car-based Cherokee outsells the Wrangler, as do the Explorer and Escape. The Jeep is an icon that you can see in WWII movies. But 4 doors make up 2/3 or more of Jeep sales, they have A/C and great stereos, and will have a turbo 4 cylinder engine in 2018.5, so you can't say they're the same as what Hawkeye drove in MASH....

The Bronco has no such legacy. I know what they were and wanted (and still want) one, but the average high school girl (the majority of Jeeps in my area are driven by young women) has no clue what a Bronco is. You can sketch a Jeep and every 2 year old boy will say "Jeep" like my own son did 28 years ago. But I defy you to sketch a Bronco that more than 3% of people will recognize. It's not like the Bronco stayed visually the same during its existence. It even morphed from a small 4WD to a sawed off full size truck. So what *is* a Bronco? (Or what is a TBird, the queen of morphing vehicles?)
 
  #53  
Old 02-19-2018, 09:09 PM
Conanski's Avatar
Conanski
Conanski is offline
Post Fiend
Thread Starter
Join Date: Jun 2006
Location: Ottawa, Ontario
Posts: 26,365
Conanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant futureConanski has a brilliant future
Originally Posted by YoGeorge View Post
And the Fiat car-based Cherokee outsells the Wrangler, as do the Explorer and Escape.
Yes... but that's not the point and Ford already plays in that market so why add another vehicle. My point is there are still 200k people a year that deliberately buy a Wrangler when they could get a more modern vehicle with the same logo on it, so any suggestion that people don't want that type of vehicle anymore is just wrong.

Originally Posted by YoGeorge View Post
So what *is* a Bronco?
The only thing it has always been is a 2 door utility vehicle with real offroad capabilities, if Ford fails to deliver on those two counts what is the point of all this drama. If they're just going to deliver an Everest with nothing but a few minor cosmetic changes then fine, it's a nice vehicle that should do well and being a world platform it make all kinds of manufacturing sense, but then there is no need for this buildup and the big long wait just bring it in and start selling it already.
 
  #54  
Old 02-25-2018, 05:08 PM
2.7EcoBoost
2.7EcoBoost is offline
Senior User
Join Date: Jan 2017
Posts: 153
2.7EcoBoost is gaining momentum as a positive member of FTE.
Originally Posted by Conanski View Post
Yes... but that's not the point and Ford already plays in that market so why add another vehicle. My point is there are still 200k people a year that deliberately buy a Wrangler when they could get a more modern vehicle with the same logo on it, so any suggestion that people don't want that type of vehicle anymore is just wrong.

The only thing it has always been is a 2 door utility vehicle with real offroad capabilities, if Ford fails to deliver on those two counts what is the point of all this drama. If they're just going to deliver an Everest with nothing but a few minor cosmetic changes then fine, it's a nice vehicle that should do well and being a world platform it make all kinds of manufacturing sense, but then there is no need for this buildup and the big long wait just bring it in and start selling it already.
It's almost like Ford generated all this hype and excitement of the Bronco nameplate without thinking it through. The Wrangler, particularly the Unlimited, has found a niche, status symbol or whatever you want to call it, with people 40 and up. The same group who made the Wrangler popular in the 80's and 90's. The 2-door Wrangler does not sell great. I've seen it published that it's about 40k units out of the 190k. A 2-door Bronco would be dead on arrival. That's just reality. This Bronco (Everest) is what the Explorer should have evolved into. Instead the Explorer was re-invented to meet market changes/demands. If Ford puts some removable panels in this Everest based Bronco it will have a market. For those of us who want a 2-door Bronco like I do, there's auto trader.
 
  #55  
Old 02-25-2018, 10:28 PM
YoGeorge
YoGeorge is offline
Postmaster
Join Date: Jul 2006
Location: Detroit
Posts: 4,202
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
I know a bunch of Jeepers in a local club and they do range from ages 40-80 and almost exclusively have 4 door Jeeps. But I also see lots of high school girls driving new Jeeps in our relatively affluent neighborhood. Again, it's the unique look of "wearing" a Jeep and the Bronco ain't got that look or universal legacy.

The Everest would have been a perfect evolution of the 2002-2010 Explorer (although the Explorer had IRS), but it should be noted that the current unit body Explorer tops the mid-sized SUV sales charts, handily selling at 271k in 2017. In 2008-2010, sales of the body/frame Explorer declined from 78k to 60k per year. They more than doubled to 135k in 2011 with the redesign and have been climbing annually by large chunks.

Selling 271k (4.5 times 2010 sales!!!) is no small feat in this profitable market where sticker prices are often in the $40-50k range. Follow the money... US car sales analysis Q4 2017 - Mid-sized SUV segment - carsalesbase.com
 
  #56  
Old 02-26-2018, 05:43 AM
tseekins's Avatar
tseekins
tseekins is offline
Super Moderator
Join Date: Jan 2008
Location: Maine, Virginia
Posts: 29,026
tseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputation
Originally Posted by YoGeorge View Post
I know a bunch of Jeepers in a local club and they do range from ages 40-80 and almost exclusively have 4 door Jeeps. But I also see lots of high school girls driving new Jeeps in our relatively affluent neighborhood. Again, it's the unique look of "wearing" a Jeep and the Bronco ain't got that look or universal legacy.

The Everest would have been a perfect evolution of the 2002-2010 Explorer (although the Explorer had IRS), but it should be noted that the current unit body Explorer tops the mid-sized SUV sales charts, handily selling at 271k in 2017. In 2008-2010, sales of the body/frame Explorer declined from 78k to 60k per year. They more than doubled to 135k in 2011 with the redesign and have been climbing annually by large chunks.

Selling 271k (4.5 times 2010 sales!!!) is no small feat in this profitable market where sticker prices are often in the $40-50k range. Follow the money... US car sales analysis Q4 2017 - Mid-sized SUV segment - carsalesbase.com
Thanks for making that point George. The Jeep is no cheap thrill and the prices will rise beyond belief for a niche vehicle with extremely limited capabilities as compared to an open bed pick up truck.

I had originally thought that the Bronco was going to be a vehicle that I wanted and would be willing to pay for. Those thoughts have fallen by the wayside now. This thing is going to be gawd awful expensive for what you're actually getting. Then Ford will saddle it up with all the cool goodies that drive the price further into the stratosphere.

Well, I hope to hell that when Ford brings it out for public viewing that they don't say, "it's back". They need to say, "re-imagined".
 
  #57  
Old 02-26-2018, 09:21 AM
YoGeorge
YoGeorge is offline
Postmaster
Join Date: Jul 2006
Location: Detroit
Posts: 4,202
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
I dunno, Tim. There may still be a base model Bronco equipped like a base model Ranger (Ranger at maybe $23k to hit close to the Colorado but with a better engine). But in 1978 when I bought my F100 for $5k brand new, a Bronco was $8k (this was with the 300 inch six, a stick, and rubber floor mats)....HUGE premium for the closed cab and 4WD...and I really wanted a Bronco then and would like one now. But $5k->$8k is the same proportion as $30k->$48k would be today.

So we *may* see a base price around $30k but it'll be $40k by the time it has the stuff that most of us want on it. A loaded ESCAPE is $39k, fer God's sake. And a loaded MKC, a Lincoln Escape, with the 2.3 Ecoboost that's probably gonna be in the Bronco, can crack $55k(!?)

I could be a Bronco player at $35k after discounts and rebates, maybe...

I don't remember how they advertised the 2-door Tbird reintroduction in 2002, but I sure remember a LOT of hoopla when VW reintroduced the Beetle (the auto show displays were CRAWLING with people) and the MINI reintroduction was huge too.

George
 
  #58  
Old 02-26-2018, 12:57 PM
2.7EcoBoost
2.7EcoBoost is offline
Senior User
Join Date: Jan 2017
Posts: 153
2.7EcoBoost is gaining momentum as a positive member of FTE.
The problem with an "affordable" vehicle these days is federal mandates and tech. Compact vehicles need 10 airbags,traction control etc. to pass safety regs. Then the government, which can't do it's essential job of governing/running the country mandates things like back up cams, unrealistic mpg and such which drive prices further and further. Auto company's simply keep raising prices to offset this, maybe gouging some in the process.

Also, if or when the 4Runner ever goes unibody, the "Bronco" would benefit. Just knowing how Ford is, I don't expect this new Bronco to have a long shelf life. They need to not draw buyers away from the hugely successful Explorer and pull them in from other manufacturers in a market that is all but dead aside from the previously mentioned Wranger, which is essentially too well established for anyone to compete against. Maybe Ford will surprise us with something cool, but I think we all know we're getting an Everest with a few removable top panels. Not that it won't be a good capable vehicle, it just lacks the buyers market. IMO....
 
  #59  
Old 02-27-2018, 05:37 AM
tseekins's Avatar
tseekins
tseekins is offline
Super Moderator
Join Date: Jan 2008
Location: Maine, Virginia
Posts: 29,026
tseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputationtseekins has a superb reputation
Originally Posted by YoGeorge View Post
I dunno, Tim. There may still be a base model Bronco equipped like a base model Ranger (Ranger at maybe $23k to hit close to the Colorado but with a better engine). But in 1978 when I bought my F100 for $5k brand new, a Bronco was $8k (this was with the 300 inch six, a stick, and rubber floor mats)....HUGE premium for the closed cab and 4WD...and I really wanted a Bronco then and would like one now. But $5k->$8k is the same proportion as $30k->$48k would be today.

So we *may* see a base price around $30k but it'll be $40k by the time it has the stuff that most of us want on it. A loaded ESCAPE is $39k, fer God's sake. And a loaded MKC, a Lincoln Escape, with the 2.3 Ecoboost that's probably gonna be in the Bronco, can crack $55k(!?)

I could be a Bronco player at $35k after discounts and rebates, maybe...

I don't remember how they advertised the 2-door Tbird reintroduction in 2002, but I sure remember a LOT of hoopla when VW reintroduced the Beetle (the auto show displays were CRAWLING with people) and the MINI reintroduction was huge too.

George

Very good points made here George.
 
  #60  
Old 02-27-2018, 07:09 AM
Toyman's Avatar
Toyman
Toyman is offline
FTE Chapter Leader
Join Date: Feb 2004
Location: Wayland, MI
Posts: 13,537
Toyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputationToyman has a superb reputation
So long as it is not Escape sized I will give it a look. Going to need to get the wife a new vehicle by then and she does not like the Escape at all.....
 

Thread Tools
Search this Thread
Quick Reply: The New Bronco?


Contact Us About Us Archive Advertising Cookie Policy Privacy Statement Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: