I just saw this post on the HP, and I have to wonder why Ford is using a concept that's almost 15 years old in a new movie? Seems like they're setting people up for disappointment, as the 2020 model won't look anything like that...

 

The concept truck exists already so they don't have to create anything new. There were 2-seat Mustang prototypes on magazine covers a year or 2 before the 1965 Mustang hit the market (on April 17, 1964--my 12th birthday), and the Mustang was a wild success despite being a Falcon with a sporty body. Likewise, NASCAR is a source of visibility for automakers but those cars sure ain't "stock cars"...

The new Bronco will hit the market with a lot of hoopla, but based on Ford's need for big profits, my sad prediction is that it is gonna cost way more than many people want to pay. A completely loaded Escape comes in at over $39,000.... A loaded Edge Sport comes in over $49,000... I fear that the reason a Bronco may not succeed is the price, not the design.

 

I guess I can see the "don't have to create anything new argument," but I'd be concerned about people feeling like a bait and switch. And you're totally right about the price point. That's going to be a huge factor in the success here.

 

I wanted to revisit the 2-seat Mustang concept....this was a show car in 1962 and I have seen it recently at the Henry Ford museum in Dearborn, MI....I like to get over there once a year or so.

As would the case with the Bronco concept, the conclusion about the Mustang 1 was that it could not be produced cheaply enough and that there would not be enough of a market. But Ford still got some publicity from it and used a couple of the styling cues from it like the side scoops.

The Mustang I Two-Seat Concept Car - 1965 Ford Mustang Prototypes | HowStuffWorks

I also remember GM's jet and rocket powered Firebird show cars

I doubt the buying public will regard the real Bronco to be a bait and switch....they will sit in it in the showrooms, test drive it, and judge it for what their needs are gonna be. I would be interested in seeing one right now as I'm close to being in the market for an SUV and don't want a crossover...nor do I want a 4Runner.

George

 

I don't see a reason to badge something a Bronco if it's not gonna live up to namesake. Ford already has a plethora of SUV, crossover types with mass appeal. From all I've seen we should expect a Bronco version of the new Ranger that's on the way and while the imagination can create lots of cool stuff from that I don't think we'll see it. I hope I'm wrong.

 

In fairness that's a Troller T4 that's built for South America.

 

No, that concept Bronco was built on an Escape platform. It was nothing more than a concept for styling and to generate public interest.

That 2004 design is a step in the right direction and may be why it's being used in a film. Also to get the Bronco name back out there so that those who aren't on forums see it and begin to recognize that a new Bronco is on the way.