From my understanding, it will be a social media campaign (Facebook, YouTube, Ford.com, etc) similar to the Ecoboost torture test series. They will follow five owners. Watch how we use our trucks, then let us see the new ones, ride with the engineers, etc. They want our honest opinion of them.

Should be out around May/June if I had a guess. All I know at the moment. Really excited about next week

 

Sounds like a lot of fun and a once in a lifetime opportunity.

 

I'm with you.

 

Right now, that is what sells vehicles, and Ford is in the business of selling vehicles. I wouldn't be too upset, all the "truck substance" in the world is sitting below that shiny aluminum body.

 

I agree...sort of. Ford is in the business to make $. Almost all of the tchotchkes are high mark up items that make them a lot higher percentage of profit than the bigger ticket items like engines and such.

 

I'm really hoping they do not sell.



That way the rebates will be a big help