Sooo, what's your point?

 

they could have called a great little V6 that takes a lickin and keeps on tickin, but i don't think the patent office people would be very happy with that one.

 

Maybe we should have a "What's a better name than ecoboost?" contest?

A few people call theirs "EgoBoost", but that might not be a host seller...

 

It seems to me that Ford did a good job with the name. Apparently, it has good name recognition, which is one of the things Ford was going for.

 

<p>yup. even<s> fiat</s> i mean dodge copied it with the egodiesel 1500 pickup</p>

 

<p>When someone asks me &quot;What do you HAVE in that thing?&quot; about my Taurus SHO, I say &quot;twin-turbo V6&quot;.&nbsp; <img alt="Evil Grin" src="https://www.ford-trucks.com/forums/images/smilies2/evilgrin0007.gif" style="height:19px; width:21px" title="Evil Grin" /></p><p>Too many times I've had people look at me like I have two heads when I say &quot;Ecoboost&quot;.</p><p>Maybe that's the &quot;car&quot; mentality though. More people understand what a twin-turbo V6 is than the latest brand-name for a rather classic setup.</p><p>Truck owners on the other hand, probably know what Ecoboost means even if they're driving a Fiat - LOL</p><p>&nbsp;</p>