Who's dream truck is this?
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Here's how I understand it:
Back in the day in Canada there were 'Ford' dealerships and 'Lincoln/Mercury' dealerships. In small towns, there might be only a 'Lincoln/Mercury' dealership (no Ford dealership). In order to compete with Chebby and Dudge, they badged Ford trucks as Mercs in order to be sold at the 'Lincoln/Mercury' dealerships. In the early years Mercury's were produced in Canada to get around the 20% (?) tariff. In later years (after Nafta) Mercs were produced in the states and shipped to Canada to be sold.
So as a consequence there's lots and lots of old Fords, and a few Mercury's kicking around...
A reasonably cohert discussion of this can be found at the following link:
Curbside Classics: Mercury Trucks – We Do Things A Bit Differently Up Here
I've seen seen other references to this information over the years. Google will show several other similar items.
This scheme was very similar to what Dodge did with Fargo trucks.
If anyone has more/better info, please chime in.......
Back in the day in Canada there were 'Ford' dealerships and 'Lincoln/Mercury' dealerships. In small towns, there might be only a 'Lincoln/Mercury' dealership (no Ford dealership). In order to compete with Chebby and Dudge, they badged Ford trucks as Mercs in order to be sold at the 'Lincoln/Mercury' dealerships. In the early years Mercury's were produced in Canada to get around the 20% (?) tariff. In later years (after Nafta) Mercs were produced in the states and shipped to Canada to be sold.
So as a consequence there's lots and lots of old Fords, and a few Mercury's kicking around...
A reasonably cohert discussion of this can be found at the following link:
Curbside Classics: Mercury Trucks – We Do Things A Bit Differently Up Here
I've seen seen other references to this information over the years. Google will show several other similar items.
This scheme was very similar to what Dodge did with Fargo trucks.
If anyone has more/better info, please chime in.......
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