Zambonis Dance with a Dead Chevy Silverado in Detroit

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The ‘heartbeat of America’ spends nearly five minutes on the ice acting ‘like a rock,’ something a Ford would never do.

Ford trucks are built tough for tons of reasons. Perhaps you need an F-250 to haul bales of hay from the farm to the stables. Maybe you want an F-150 Raptor to throw around your favorite sand dunes one weekend? And of course, you’re helping your friend move into their new apartment, so a Transit is what the doctor ordered. Whatever Ford builds, you can bet it won’t find itself in a situation like this one (not without a winch, at least).

CarScoops says a Chevy Silverado spent nearly five minutes on the ice of a hockey rink while zambonis smoothed over the ice around the disabled truck. But how did this “heartbeat of America” die, though?

Disabled Chevy Silverado in Detroit

The reason the Silverado wound up “like a rock” in the first place began with a promotion. Chevy just happens to be the official sponsor vehicle of Little Caesars Arena (home of the NHL’s Detroit Red Wings), which would be mistake number one. The truck, a Silverado Trail Boss, was trotted out during the second intermission because marketing, which is mistake number two.

Disabled Chevy Silverado in Detroit

Then, it happened: the “heartbeat of America” straight-up died on the rink of Little Caesars Arena. With no F-350 and a winch to pull the world’s biggest curling stone off the ice (mistake number three), the Silverado “Trail Boss” spent the next five minutes stuck on the ice while the zambonis went to work smoothing over the ice for the third period. This event was witnessed by none other than Dan Jones Ford’s North America SUV communications manager, who tweeted a photo with the caption “Not one of our new trucks stuck on the ice at Little Caesars Arena and having to be towed off with a Zamboni.”

Disabled Chevy Silverado in Detroit

Eventually, the Silverado left the ice in shame under its own power. Perhaps now would be a good time to find a new sponsor. After all, an F-150 Raptor with a Procharger can take on the ice and snow like a champ, as can any old Ford pickup. We’re sure Jones can get the puck through the back of the net.

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