Would You Pay a Premium for a Diesel F-150?
I know there are a few of you out there that would like to see a diesel engine option for the Ford F-150. Ram offers one with their Ram 1500, and Chevrolet is about to sell one in the smaller Colorado. But both of those trucks come at a significant price premium to get the oil burner. Would you pay a premium for a diesel F-150, and if so, how much?
To get the EcoDiesel in the Ram 1500, you’re asked to pay $4,000 more than a regular V6-powered Ram. Depending on your truck’s configuration, it could cost less than that, but that cost is still factored into the overall vehicle price.
The Colorado, which is admittedly a midsize pickup truck, has a diesel upgrade over their top-tier V6 engine that costs $3,730. That does include some extras, including a trailer brake controller, but it’s still a considerable amount of coin.
Because diesel engines aren’t in wide-spread production at the half-ton level, the cost to integrate them is still high. There’s not quantities of scale to bring those costs down. Even if Ford were to bring a European engine over, there’d still be money involved to make it work in the F-150.
That surely will add to the overall cost of the truck. How much more would you pay for a diesel F-150? $1,000? $4,000? Let us know your thoughts in the comments or over in the forums!