Wishlist Item: Ford Super Duty Ram Power Wagon Competitor
Trucks are hot items these days, thanks to people who need to get work done and inexpensive gas prices. Trucks will always be popular, but niche products are growing in popularity thanks to a booming economy and other factors. Ford does a pretty badass version of the F-150 that we all know as the Raptor. Now, I’d like to see Ford compete with Ram’s Heavy Duty Power Wagon brawler.
While there is a lot of competition in truck land, there really isn’t a lot of direct competition. Allow me to explain. The Raptor has been on sale for years, and yet neither GM nor Ram built a legitimate competitor to the truck. Ram’s Rebel, my Ram’s own definition, is more competition for a FX4 than the Raptor.
With a new Super Duty on the way, extra models aren’t something Ford is probably currently thinking about, but in a year or so it’d be awesome to see Ford bring out a special edition to keep everything fresh. The new Super Duty platform would be an excellent heavy duty off-road tool.
“But wouldn’t it just big a bigger Raptor?” Well, in a sense it would be. You’d include the Raptor’s off-road computer technology and off-road KO2 tires. But this truck would still be designed to do heavy duty work. It would still be able to pull what a normal Super Duty would pull, and haul what a normal Super Duty would haul.
Powering this mythical truck would be either the 6.7L Power Stroke diesel or the 6.2L V8 from the previous Raptor. The Power Wagon goes with a gasoline engine to save weight over the front end. Thanks to some of the weight savings from the aluminum, it’s possible the diesel would make sense for Ford, and give it something to really differentiate themselves from the competition.
Aside from use by Border Patrol, Power Wagons are purchased by ranchers that have some tough terrain to cross. While the Super Duty is available with skid plates as part of the FX4 off-road package, a little more ground clearance and features like a factory-installed winch could definitely be useful to Ford truck buyers.
So why am I so interested in a heavy duty off-road brute from Ford? Because now is the right time for more badass pickup trucks. Fuel prices still remain low, and people are buying bigger and bigger vehicles. The market is ripe for this type of offering. Also, the pricing of this truck would be high, but include high profit margins, which would be good for Ford.
Give us more super trucks! You want them, I want them, we all want them! It wouldn’t be a high volume truck, but I could guarantee they’d sell ever single one of them that they built. Plus, it wouldn’t compete with Raptor buyers because it’d be a completely different type of off-road truck for a completely different type of buyer.
What do you think? Let us know in the comments below or over in the forums!