Here’s how the 2019 Ford Ranger will Outsell the Colorado & Tacoma
The Ranger has the right pricing, and it trumps its competition.
The guys at The Fast Lane Truck had some time to get up close with the new Ford Ranger. Customers have high expectations for this truck and so does Ford. It is sure to be a big seller, but does it have what it takes to outsell competitors like the Chevy Colorado and Toyota Tacoma? Of course it does!
Watch the TFLT video and you’ll see plenty of reasons why this is a sound prediction. For starters, you can get yourself into a new Ranger XL for $24,300, which is a low price of entry. Trucks aren’t cheap these days, but Ford is making sure the Ranger at least starts at an affordable price. That price includes a 10-speed automatic transmission standard and a 2.3-liter turbocharged 4-cylinder EcoBoost.
There are also multiple configurations with two-wheel and four-wheel drive, crew cabs with a shorter five-foot bed, or extended cabs with a six-foot bed. There’s no Raptor in the U.S., but you can still get an off-road-worthy version of the Ranger in the form of the FX4 package. The TFLT hosts provide a rundown of the pricing, so you can get an idea of how much your perfect Ranger will cost.
There’s also a steel bed unlike the F-150, which has an aluminum bed. It comes with an available spray-in liner for an extra bit of protection. That doesn’t mean it ditched aluminum altogether. You’ll still find it in the hood, tailgate, and fenders.
Although they don’t let The Fast Lane Truck hosts Andre or Nathan actually get behind the wheel, they do get to go for a ride over some impressive mounds of dirt in a parking lot, and it sure is fun to watch.