Why the Hell isn’t the Ford Flex More Popular?!?
According to an Automotive News report from a couple of years ago, a whopping 50% of Flex buyers are new to the brand. That means the ‘ute is quite adept at converting owners of other monikers to the Blue Oval. And as we found out, they tend to stick around. A total of 40% of those buyers eventually purchase another Flex, while 64% stay in a Ford.
Also See: Your Ford Flex Questions Answered
Lastly, and perhaps most importantly, the Ford Flex is a profitable vehicle. Unlike its passenger cars, which are bleeding money, the Flex is actually making Ford cash even with sales hovering around 20k per year for the last several years.
Matt Zuehlk, marketing manager for the Flex and Explorer, explained this to Automotive News the last time rumors of its demise surfaced. “With the margins and cost we’ve engineered out of it, 20,000 units is more than enough to sustain the business,” he said. “Flex isn’t going anywhere.”
The Ford Flex is extremely versatile, useful, and affordable. It turns a profit and helps bring in new customers. It also has a small but loyal fanbase. The Flex is a solid all-rounder that does everything well, even if it won’t make your neighbors red with envy.
Thus, in a world obsessed with appearances and image, perhaps that’s the Flex’s one fatal downfall. It just isn’t “cool” enough!
Join the Ford Truck Enthusiasts forums now!
