What Do You Think about Ford No Longer Making Cars?
Did Ford jump the gun by ending most of its car production, or is it a classic example of good business? We go to the forums for the answer.
When Ford decided to savagely kill off its entire car lineup (except the Mustang and Focus Active), it sent shockwaves through the automotive enthusiast community. But in our minds, the decision wasn’t really all that shocking. After all, Ford’s passenger cars have done nothing more than bleed sales and profits for years now. Meanwhile, truck and SUV sales continue to reach new heights. So why not focus on what works, and cut your losses wherever necessary?
Still, you can’t blame people for freaking out a little bit over a decision that could prove disastrous if that trend ever dies off. It’s a bold, if not massively ballsy move for such a major manufacturer. So we were intrigued by a recent discussion on the topic over at our brother site, F-150 Forum. And perhaps the most interesting thing about this conversation is the fact that many don’t see the death of the Ford passenger car as permanent.
“Conventional car sales have been falling for a few years,” noted SixShooter14.“While the crossover SUV market has been climbing. It’s not that surprising. And I bet it will NOT be permanent. Most likely a 5-ish year hiatus so they can come up with something ‘new’ and reintroduce them.”
“It’s driven by the crossover and SUV markets which have been displacing car sales for several years,” adds DK in NC.“It likely won’t be permanent in my opinion, but for at least a few years that will be the decision. I won’t be surprised if others make similar decisions, although maybe not on the same scale.”
Fair enough. Perhaps Ford sees this as a good time to focus its resources on trucks and SUVs temporarily. At least until/if consumers choose to go back to cars, whether by choice or if they’re forced by rising fuel prices. But the fact remains that it just isn’t profitable for any manufacturer to sell passenger cars in the current market.
“78.5% (and growing) of their sales are truck/SUV,” said nickf2005.“They’ve reached a point where it’s no longer profitable to make the cars they’re dropping. You’ll be seeing variants of SUV/crossovers (like the new EcoSport) that will come in to fill the gap. Mustang is a Holy Grail that will take an apocalypse to end their production.”