Did Chevy Just Get Lucky with its Bright Idea for Truck Beds?

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We will (begrudgingly) give credit where it’s due: The Silverado has smart lighting. But we’re confident Ford will eventually top it.  

We recently saw Chevrolet’s new commercial for the Silverado, and it got us thinking. After we rolled our eyes about the “real people,” we had to give in and say it: The integrated in-bed lighting for the Chevy Silverado is a cool idea.

The commercial shines a light (see what we did there?) on truck-bed illumination. The Silverado’s Durabed has built-in LED lighting as well as a light at the top of the rear of the cab. It also includes a built-in 120-volt outlet. Yeah, it is definitely something we’d like standard on Ford trucks.

Chevy Silverado Durabed

Of course you can always add additional lighting to your truck. But wouldn’t it just be easier to have this come standard?

Although we think this is a cool and very useful feature, it would undoubtedly be cooler on a Ford truck.

Chevrolet Silverado Durabed LED lighting

Now, we’re biased, but we think Ford is the superior truck and our guess is that the next-gen F-series will definitely include some great innovations overall, including integrated bed lighting. We’d like to see more attention to the bed overall. Maybe we’ll see built-in storage options, tailgate innovations, and more.

F-150 rear bed tailgate

So, what do you want to see included as standard for the bed on the next-generation of Ford trucks? Should it have more cargo space? Would you like more lighting? More storage? Smart technology? What changes would you make to improve your truck experience?

Let us know in the comments and in the FTE forums.

Join the Ford Truck Enthusiasts forums now!

Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at sherryjbry@gmail.com.

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