The United Kingdom Loves Small Ford SUVs

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Ford Kuga in Red

Good Housekeeping readers polled in the U.K. consider the Ford Escape and EcoSport bloody good vehicles.

The Ford Kuga (better known as the Escape in the United States) and the Ford EcoSport recently became the first cars to be recognized under Good Housekeeping’s Reader Recommended program. After polling readers across the United Kingdom, the publication found that 98% of those individuals rated the Kuga as good/excellent, while 96% put the EcoSport into that top rating category. More importantly, 96% of the readers polled said that they would recommend the Kuga to a family member or friend while 91% felt the same way about recommending the EcoSport.

“We are incredibly proud to be the first automotive manufacturer to be Reader Recommended”, said Mandy Dean, Marketing Director, Ford of Britain. “It’s great to have EcoSport and Kuga, two very popular vehicles in our range, receive further validation from such an established and respected consumer voice, representing every day users.”

Ford EcoSport Front

Good Housekeeping Reader Recommended

The Good Housekeeping Reader Recommended program supplies reader input to the Good Housekeeping Institute. The data from the readers is analyzed and used to decide which products in a given segment meet the requirements to be “reader recommended”. In the case of the Ford Kuga and EcoSport, their sky-high approval rating likely made them easy picks for the first automobiles to be recognized by the program.

“The automotive industry is one of the most important sectors in the U.K., with over 2 million new vehicles sold last year, meaning consumers have a tough choice when buying,” said Jim Chaudry, Automotive Director at Good Housekeeping’s publisher Hearst UK. “It’s great to see a brand like Ford engaging in our rigorous Good Housekeeping testing program to ensure they’re providing the best quality for the ever-discerning consumer”.

Ford Kuga in Silver

It is unclear whether the poll has any requirement of experience with the vehicle or if this system is based purely on the perception of the people polled. Of course, if it applies only to people who have owned, leased or regularly driven one of these two vehicles, the sample size would be much smaller. On the other hand, if it is purely based on public perception, it is clear that the Kuga and EcoSport are being marketed well and received well by owners in the United Kingdom.

Global Success

Ford Motor Company has announced that within the next few years, their cars will disappear from showrooms and the automaker focuses on the stronger-selling sport utility vehicles and crossovers. Some people think that this shift away from cars and crazy and shortsighted, but accolades like this one coupled with strong sales numbers all over the world shows that FoMoCo is making a smart move in focusing on utility vehicles.

Ford EcoSport Rear

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"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

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