The United Kingdom Loves Small Ford SUVs
Good Housekeeping readers polled in the U.K. consider the Ford Escape and EcoSport bloody good vehicles.
The Ford Kuga (better known as the Escape in the United States) and the Ford EcoSport recently became the first cars to be recognized under Good Housekeeping’s Reader Recommended program. After polling readers across the United Kingdom, the publication found that 98% of those individuals rated the Kuga as good/excellent, while 96% put the EcoSport into that top rating category. More importantly, 96% of the readers polled said that they would recommend the Kuga to a family member or friend while 91% felt the same way about recommending the EcoSport.
“We are incredibly proud to be the first automotive manufacturer to be Reader Recommended”, said Mandy Dean, Marketing Director, Ford of Britain. “It’s great to have EcoSport and Kuga, two very popular vehicles in our range, receive further validation from such an established and respected consumer voice, representing every day users.”
Good Housekeeping Reader Recommended
The Good Housekeeping Reader Recommended program supplies reader input to the Good Housekeeping Institute. The data from the readers is analyzed and used to decide which products in a given segment meet the requirements to be “reader recommended”. In the case of the Ford Kuga and EcoSport, their sky-high approval rating likely made them easy picks for the first automobiles to be recognized by the program.
“The automotive industry is one of the most important sectors in the U.K., with over 2 million new vehicles sold last year, meaning consumers have a tough choice when buying,” said Jim Chaudry, Automotive Director at Good Housekeeping’s publisher Hearst UK. “It’s great to see a brand like Ford engaging in our rigorous Good Housekeeping testing program to ensure they’re providing the best quality for the ever-discerning consumer”.
It is unclear whether the poll has any requirement of experience with the vehicle or if this system is based purely on the perception of the people polled. Of course, if it applies only to people who have owned, leased or regularly driven one of these two vehicles, the sample size would be much smaller. On the other hand, if it is purely based on public perception, it is clear that the Kuga and EcoSport are being marketed well and received well by owners in the United Kingdom.
Ford Motor Company has announced that within the next few years, their cars will disappear from showrooms and the automaker focuses on the stronger-selling sport utility vehicles and crossovers. Some people think that this shift away from cars and crazy and shortsighted, but accolades like this one coupled with strong sales numbers all over the world shows that FoMoCo is making a smart move in focusing on utility vehicles.