Ultimate Warrior Comes to the Rescue of Eighties F-150s

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Any kid from the 1980s will enjoy this week’s retro Ford commercial featuring the WWF legend as an unlikely hero.

In the modern era of automotive advertising, it is common for a popular celebrity to endorse a vehicle like the Ford F-150. The Motor Company has used TV’s Mike Rowe and wrestler-turned-actor Dwayne “The Rock” Johnson to promote their vehicles across the country. However, back in 1989, a Ford dealership in Irving, Texas featured a professional wrestling superstar in one of their local commercials.

The Ultimate Warrior for Westway Ford

Back in the 1980s, the World Wrestling Federation (now called World Wrestling Entertainment) was at the apex of its popularity, with names like Hulk Hogan, the Iron Sheik, “Rowdy” Roddy Piper, Ric Flair and the Ultimate Warrior constantly battling it out for the title. The WWF was huge in the 1980s and for many people, the wrestlers were big-time celebs.

That is one of the reasons that this local Ford F-150 ad featuring the Ultimate Warrior is to unusual. It would make sense for the Motor Company to feature a celebrity like this in a national advertising campaign, but the folks at Westway Ford in Irving, Texas tapped the wildly-dressed WWF superstar to be the star of their commercial.

Best of all, it is a particularly unusual commercial for an F-150, regardless of the cast of characters.

Warrior to the Rescue

In this Westway Ford commercial, posted  by the YouTube account of ntnwebro, dealership owner Joe Tigue plays “Joe Greed.”

The flashy dealership owner has learned that someone has stolen some of his secret business documents that relate to his prized F-150s. Without them, he might not be able to continue offering deals on things like the 1989 Ford F-150 for $13,995, but don’t worry, the Ultimate Warrior is there to help.

The commercial ends with the wrestler climbing the outside of a glass building, and while we don’t know if he was able to get back the “secrets,” it certainly brings attention to Westway’s deals on a new F-150 back in the awesome Eighties.

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