Trucks Too Expensive? It’s All Relative!

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One of my first posts after joining the Ford Trucks Enthusiasts team was to write about how pickup trucks have become so expensive.

I suggested bringing back the Ranger as a lower-cost alternative to keep people in the Ford family. Many of you agreed that the price of a new truck is out of control.

But in some parts of the country, a high-price, high-optioned truck is exactly what the market wants, and the manufacturers are more than happy to deliver.


The Houston Auto Show is one of, if not the, largest auto show in the state of Texas. The city is full of money, thanks to the healthcare and energy industries.

Pagani-Huayra-TooAt the Detroit Auto Show, I didn’t see a single Aston Martin inside Cobo Center. Here in Houston, the local dealership brought over eight of them. Even the local Pagani dealership was there showing off the Huayra (above.)

F-150 Window Sticker Expensive

At the Ford display, they had several F-150s on display. One of the trucks, a 2015 F-150 King Ranch, carried a sticker price of $62,000.

These high priced trucks exist because people in this part of the country are buying them. While the idea of trucks in Texas sounds cliche, the fact of the matter is people want to buy a truck that they can take to work during the week, and drive to church on Sunday.

With Texas being the largest truck buying state in the country, it’s no surprise that manufacturers try to cater to that.

Tell us what you think in the forums.>>

Chad Kirchner is a regular contributor to Corvette Forum and Ford Truck Enthusiasts, among other auto sites.

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