THROWBACK VIDEO Meet the New Ford Ranger

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1983 ford ranger ad

This week’s Throwback video features the first commercial for the all-new Ford Ranger, all of the way back in 1982. The compact Ranger pickup was formally introduced in the U.S. for the 1983 model year and the Motor Company’s goal was to incorporate F-150 styling and F-150 capabilities into a much smaller truck.

The product was the Ranger, and while these tiny pickups didn’t offer the peak capabilities that you got with the likes of the Ford F-150 – this was the toughest small truck that the American market had seen when it was introduced.

This 1982 Ford Ranger commercial (for the 1983 model year) highlights all of the features that made the compact pickup so popular, including a roomy cab and a body construction that allowed it to serve as a proper – although tiny – working pickup. After all, like the commercial says, the Ranger was “built like the big ones, saves like the small ones with up to 39 mpg on the highway.

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