This week’s Throwback video brings you the first television commercial for – you guessed it – the Ford Bronco. This lengthy TV spot would have first aired sometime in 1966 and it offers us a great look both at how much automotive marketing has changed, but also how people looked so differently at SUVs back in the day.
I mean, while we all consider the Ford Bronco to be a rough and tumble SUV that helped OJ Simpson become famous again well after his football career ended, the first Bronco commercial actually billed it as a four wheel drive sports car. Seriously – they actually call it a four wheel drive sports car.
Bugatti, eat your heart out.
Interestingly, while the commercial repeatedly calls the 1966 Ford Bronco a sports car, the announced focused on the aspects that make the Bronco – and all SUVs – as popular as they are today.
Of course, the ’66 Bronco also has the extra cool factor of the removable top and the powerful “new” V8 with a whopping 200 horsepower.
I love vintage auto commercials and, in my opinion, this 1966 Ford Bronco spot is one of the best I’ve seen. Enjoy.
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.
"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.
"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
