THROWBACK VIDEO 1991 Ford Explorer TV Commercial

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The refreshed 2016 Ford Explorer has just debuted at the 2014 Los Angeles Auto Show with a sharp new look and a new 4-cylinder EcoBoost engine, so I thought that this would be the perfect time to look back at a TV commercial for the original 1991 Ford Explorer.

This commercial was issued a few months after the Explorer hit the market, but it was a huge success right out of the gate and that commercial is a reminder of how the roomy Ford SUV has been a beast since day one.

In addition to seeing how crude commercials were 24 years ago, it is interesting to see what features were special enough to get a plug in the commercial for the 1991 Ford Explorer like push button four wheel drive.

Really, this commercial didn’t talk up the strong points as much as it bragged about how well the Explorer was doing in the first six months, which is a smart move considering how many people will go out and buy a new vehicle because lots of other people also bought that same new vehicle.

In this case, it obviously worked, as the Ford Explorer has been a hit since it was introduced for the 1991 model year.

https://www.youtube.com/watch?v=XNlYOUK3Sho

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Patrick Rall is a regular contributor to LS1Tech and JK Forum, among other auto sites.

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