The Ford Fusion Takes on the World
We’re in the midst of a vehicle revolution. Recent data shows that 740,000 Ford SUVs were sold in the States in 2015, out of a grand total of 1.5 million sold globally. With everyone from millennials to baby boomers looking for more convenience and flexibility out of their vehicles, SUVs are poised to conquer the land. But are they?
Not if the Ford Fusion has something to do with it. A recent chat with, Wade Jackson – Ford Fusion Marketing Manager at Ford Motor Company, indicated that Ford is making as many bets on the future of their mid-size sedan, as they are on crossovers, SUVs, and with recent gas prices, even full-size pickup trucks.
“Listening customers, offering useful technology, and exploiting niches in the market with various trim levels has been key”, Jackson said while standing next to a range-topping Ford Fusion Platinum at the Chicago Auto Show. Such key items explain how the Fusion has remained relevant through the years, and the new 2017 model won’t disappoint.
The 2016 Ford Fusion is offered in eight different trims, including a luxurious and exquisitely crafted Platinum model worthy of the Lincoln badge (though thankfully it isn’t). But 2017 will see the addition of a hot Sport model to the Fusion family—a 325 horsepower, all-wheel drive, Ecoboost-powered Fusion, which will out-power a BMW 340 and leave the competing Camry and Accord in the dust.
Besides the ‘cool’ effect the Ford Fusion brings to a traditionally ‘beige’ segment, Ford engineers have worked tirelessly to offer modern, efficient and reliable power plants for this sleek sedan. A 2.5 liter, inline 4 engine paired to an automatic six-speed transmission is standard, but it gets more interesting from there. A 1.5 and 2.0 liter EcoBoost engines with auto start-stop and paddle shifters are available, as well as a Hybrid inline 4 with Atkinson-cycle powertrain, and even a Plug-In Hybrid with a 7.6 kWh lithium-ion battery. Got that?
When asked if the Fusion primarily caters to families or individuals, Jackson answered – “You have to offer the entire solution (referring to front and rear amenities) otherwise you’ve only met half the expectations”. That’s why useful safety and technology features like, inflatable seat belts, pedestrian detection system, full stop-and-go adaptive cruise control, and 17 other driver assists also shine bright in the Fusion.
Crossovers, SUVs and pickup trucks may be on the rise, but the Ford Fusion is ready to take on the world.