South Carolina Ford vs. Chevy Dealerships in a Billboard Battle!

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Ford vs Chevy Billboard Battle 2019

Redditor says owner of Charleston Metro area dealerships is just having some fun with a clever way to drum up more business.

We know Ford trucks are the best trucks around, while Chevy owners only think they have the best. Of course, if you’re a dealer who happens to sell both brands, what would you do to drum up more business?

Play up the long-standing Ford vs. Chevy war meme, of course. The field of battle, caught by Redditor Ghee_Guys, are a pair of billboards from Ravenel Ford and Marchant Chevrolet, both based in the Charleston, South Carolina suburb of Ravenel.

As for how we know the billboards were put up by the same owner, Redditor nyp27 has the details:

FYI, both dealerships are owned by Rob Marchant. Source: Resident of Charleston, SC

And if that’s not enough proof, Marchant’s LinkedIn says he’s the “Dealer-Operator and Exec Manager of midsize Chevrolet and Ford dealerships outside of Charleston, SC,” specifically Ravenel Ford and Marchant Chevrolet.

While it would’ve been cooler if both dealerships weren’t owned by the same man, we do respect Marchant’s business game. That said, we hope he moves more Rangers, F-150s, and Super Dutys than whatever the Bow Tie dropped on his other lot.

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive journalist is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist, Club Lexus, LS1Tech and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected].

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