Retro Rewind: A New Ranger for Under $8,000? Ah, the ’80s!

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As we await the return of a legend with the all-new Ranger, we look back at how popular the truck was in the ’80s & realize not much has changed.

Ah, the late ’80s. They were a great time for many (unless you ran or had your money in a savings and loan institution). Republicans enjoyed an uninterrupted sequence of White House occupation as Ronald Reagan left the office and his Vice President, George H.W. Bush, became the head of the country. Roy Orbison fans got one last concert. And as the commercial up above shows, Ford was doing well in the Northwest.

Orbison may no longer be with us, but in certain ways, not much has changed since then. We still have a Republican president. Ford remains successful. SUVs and trucks are hot. Although Ford dealers are not currently offering $750 cash back on a Ranger S or $1,256 in savings on a special value package that includes chrome bumpers, special trim, a sliding rear window, and a radio with a cassette player, they are preparing to start selling an all-new Ranger in early 2019. The reborn icon will feature a high-strength steel frame, the combination of a 2.3-liter EcoBoost four-cylinder engine and a 10-speed automatic transmission, and an available FX4 Off-Road Package that includes skid plates, upgraded tires, an off-road suspension, and Ford’s Terrain Management System.

ford-trucks.com 1988 Ford Ranger Commercial

Like the Ranger and Ford’s Northwestern dealers in the video, it’s likely the next-generation Ranger will be a hit with a variety of people (except the folks who are responsible for Chevrolet Colorado and GMC Canyon sales). Many of you here on Ford-Trucks.com will probably love it. Ladies in bikinis may enjoy it because gets them to the beach without guzzling gas. Perhaps mothers will like the new Ranger because it’ll protect their children in the event of an accident. There’s a chance ladies with big hair will be fans of the Ranger because of its generous amount of headroom. Guys on unicycles will dig it because… Wait a minute. Do people even ride unicycles any more? Do companies still make them?!

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Derek Shiekhi contributes to a variety of Internet Brands’ Auto sites, including J-K Forum , Jaguar Forums, and 5 Series. He's also a member of the Texas Auto Writers Association.

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