Ranger Trains for Middleweight Title Bout: Throwback Thursday

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Ranger was Canada’s best-selling compact truck thanks in part to the powerful 4.0-liter engine.

This week’s Throwback Thursday video comes to us from the Betamax King YouTube channel and it features a Canadian commercial for the 1990 Ford Ranger. Back then, Ford was the lead in small truck sales in Canada and in this unique commercial, the Ranger is working with the heavy bag, showing off how much of a punch it packs.

Big Engine in a Small Truck

Back in 1990, the Ford Ranger could be ordered with the 4.0-liter V6 engine that delivered 155 horsepower, making it one of the most powerful trucks in the segment. For comparison, the biggest engine offered in the Toyota pickup in 1990 was a 3.0-liter V6 with 150 horsepower while the Nissan Hardbody offered 153 horsepower from its 3.0-liter V6. The Chevrolet S-10 offered a 4.3-liter V6 with 160 horsepower, making it the only truck in the group with more power than the Ranger.

1990 Ford Ranger Ad

In the grand scheme of things, the 1990 Ranger’s 4.0-liter output of 155 horsepower isn’t all that impressive, but for that segment, the small Ford truck packed one of the bigger punches in the segment. With that in mind, FoMoCo made the commercial above for the Canadian market.

Working the Heavy Bag

To emphasize the fact that the Ranger was one of the heavier hitters in the compact truck segment in 1990, the commercial above was made for use on VHS and Betamax tapes. This commercial actually begins with a Mercury Topaz spot, but around the halfway point of the video, it transitions to the truck portion.

We watch as the 1990 Ford Ranger STX hits the heavy bag over and over again, ducking and weaving like a boxer in the process. As the commercial nears its end, the truck begins working the bag hard and fast, causing the bag to explode into a pile of confetti.

Crank up your speakers and enjoy!

Patrick Rall is a regular contributor to LS1Tech and JK Forum, among other auto sites.

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